Absendermarke

English translation: manufacturer's brand

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Absendermarke
English translation:manufacturer's brand
Entered by: Costello

14:17 Sep 30, 2006
German to English translations [PRO]
Law/Patents - Law: Patents, Trademarks, Copyright / Befragung
German term or phrase: Absendermarke
Es gibt Campina als eigenständige Marke und als Absendermarke für andere, als Untermarken vertriebene Spezial- oder Zielgruppenprodukte.

P.S. Es geht nicht um ein "return address label"
Costello
Local time: 08:46
manufacturer's brand
Explanation:
This is a slightly more accurate description, since companies can also register trademarks without being manufacturers. However, this would specifically be the mark of a company that is involved in manufacturing.
Selected response from:

Astrid Elke Witte
Germany
Local time: 08:46
Grading comment
Many thanks, I think this is perfect :-)
4 KudoZ points were awarded for this answer



Summary of answers provided
4manufacturer's brand
Astrid Elke Witte
3master brand
BrigitteHilgner
3corporate brand
Bernhard Sulzer
3corporate logo
Textklick


  

Answers


34 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
master brand


Explanation:
So wie ich den Satz verstehe, wird hier Absendermarke (nie gehört) mit "Hauptmarke" gleich gesetzt (z.B. Toyota) zu der dann subbrands (z.B. Corolla) dazu kommen.

BrigitteHilgner
Austria
Local time: 08:46
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Login to enter a peer comment (or grade)

24 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
corporate brand


Explanation:
http://de.mimi.hu/finanz/konzern.html
http://www.passmann-gmbh.de/services/services_unternehmensfu...

--------------------------------------------------
Note added at 38 mins (2006-09-30 14:56:03 GMT)
--------------------------------------------------

auch als Herstellermarke bezeichnet

Bernhard Sulzer
United States
Local time: 03:46
Native speaker of: German
PRO pts in category: 19
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
corporate logo


Explanation:
"Das Unternehmen Campina wendet bereits seit Jahren eine konsequente Markenstrategie an, in deren Rahmen Campina als selbständige Marke und als Absendermarke von Untermarken für Spezialprodukte oder bestimmte Zielgruppen operiert.
Ob Campina Magermilch, Campina Vla, Optimel Joghurtdrink, Botergoud Elke Dag fettarme Butter oder Milner Käse – das grüne ovale Campina-Logo garantiert den Verbrauchern, dass das Produkt, das sie kaufen, aus bester Frischmilch hergestellt ist und jede Menge natürlicher Baustoffe enthält."

i.e. Campina is the master/umbrella/corporate brand</b/>, but they decorate brands bearing other names with their Campina logo.




    Reference: http://www.campina.de/default.asp?selected=camde.newsundpre....
Textklick
Local time: 07:46
Native speaker of: English
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
manufacturer's brand


Explanation:
This is a slightly more accurate description, since companies can also register trademarks without being manufacturers. However, this would specifically be the mark of a company that is involved in manufacturing.

Astrid Elke Witte
Germany
Local time: 08:46
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 62
3 corroborated select projects
in this pair and field What is ProZ.com Project History(SM)?
Grading comment
Many thanks, I think this is perfect :-)
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search