08:42 Jul 5, 2020 |
English to German translations [PRO] Marketing - Advertising / Public Relations / Digital Publishing | |||||||
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| Selected response from: Regina Eichstaedter Local time: 09:08 | ||||||
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3 +1 | Mediamix / Hybride Werbeform(en) |
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2 | gemischtes Leistungsmerkmal |
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Mediamix / Hybride Werbeform(en) Explanation: Hybrid advertising, especially in the case of small businesses, provides two great advantages. Since small businesses are willing to experiment more, at least in theory, hybrid marketing allows such companies to combine two or more marketing concepts into a single marketing campaign -------------------------------------------------- Note added at 1 hr (2020-07-05 10:36:31 GMT) -------------------------------------------------- "feature" ist in diesem Fall ein "Merkmal" oder eine "Eigenschaft" - in der Übersetzung "Form" oder "Mix" Reference: http://www.knctlab.com/blog/hybrid-advertising-merging-old-n... https://wirtschaftslexikon.gabler.de/definition/mediamix-39492 |
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gemischtes Leistungsmerkmal Explanation: hybrid generally means 'two alternate forces interacting', e.g. combined battery and gasoline powered cars, but some poetic liberty may for once be permissible in this instance by using the word "vielseitig" instead / vielseitiges Leistungsmerkmal |
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