hybrid feature

German translation: Mediamix / Hybride Werbeform(en)

08:42 Jul 5, 2020
English to German translations [PRO]
Marketing - Advertising / Public Relations / Digital Publishing
English term or phrase: hybrid feature
Hybrid
A publisher who uses our *hybrid feature* to increase yield of existing banner slots by adding native demand to the auction.

Hybrid-Featre und Hybrid-Funktion googlen nur so semi-gut und letzteres vor allem im Zusammenhang mit Hybrid-Technologie in der Automobilindustrie.

TIA
Katja Schoone
Germany
Local time: 09:08
German translation:Mediamix / Hybride Werbeform(en)
Explanation:
Hybrid advertising, especially in the case of small businesses, provides two great advantages. Since small businesses are willing to experiment more, at least in theory, hybrid marketing allows such companies to combine two or more marketing concepts into a single marketing campaign

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Note added at 1 hr (2020-07-05 10:36:31 GMT)
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"feature" ist in diesem Fall ein "Merkmal" oder eine "Eigenschaft" - in der Übersetzung "Form" oder "Mix"
Selected response from:

Regina Eichstaedter
Local time: 09:08
Grading comment
Danke
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1Mediamix / Hybride Werbeform(en)
Regina Eichstaedter
2gemischtes Leistungsmerkmal
Klaus Beyer


  

Answers


41 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Mediamix / Hybride Werbeform(en)


Explanation:
Hybrid advertising, especially in the case of small businesses, provides two great advantages. Since small businesses are willing to experiment more, at least in theory, hybrid marketing allows such companies to combine two or more marketing concepts into a single marketing campaign

--------------------------------------------------
Note added at 1 hr (2020-07-05 10:36:31 GMT)
--------------------------------------------------

"feature" ist in diesem Fall ein "Merkmal" oder eine "Eigenschaft" - in der Übersetzung "Form" oder "Mix"


    Reference: http://www.knctlab.com/blog/hybrid-advertising-merging-old-n...
    https://wirtschaftslexikon.gabler.de/definition/mediamix-39492
Regina Eichstaedter
Local time: 09:08
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 63
Grading comment
Danke
Notes to answerer
Asker: Danke. Und was mache ich mit "Feature"?


Peer comments on this answer (and responses from the answerer)
agree  Birgit Spalt: Medienmix ist mir schon oft untergekommen. Das "Feature" würde ich vl so umschreiben: "die unser Angebot eines Medienmix nutzen".
1 day 2 hrs
  -> vielen Dank, Birgit!
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5 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
gemischtes Leistungsmerkmal


Explanation:
hybrid generally means 'two alternate forces interacting', e.g. combined battery and gasoline powered cars, but some poetic liberty may for once be permissible in this instance by using the word "vielseitig" instead / vielseitiges Leistungsmerkmal

Klaus Beyer
United States
Local time: 03:08
Works in field
Native speaker of: English
Notes to answerer
Asker: Es geht nicht um Autos.


Peer comments on this answer (and responses from the answerer)
neutral  Rolf Keller: Ein solch unsinniges Deutsch lässt sich auch nicht mit dichterischer Freiheit entschuldigen. Merkmale können weder gemischt noch vielseitig sein.
3 hrs
  -> Your linguistic "brilliance" is duly noted, wise guy
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