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Portuguese to English: Cresce oferta de máquinas para pecuária General field: Science Detailed field: Livestock / Animal Husbandry
Source text - Portuguese Os equipamentos de irrigação também passaram a ser mais procurados pelos pecuaristas que estão intensificando a produção de forrageira. “Muitas tecnologias utilizadas na agricultura estão sendo adaptadas para pecuária, como é o caso da estocagem de grãos. O sistema de armazenagem de grãos secos em silos-bolsa, que é comum na agricultura por ser uma maneira prática e mais econômica de armazenar grãos na própria fazenda, está sendo adaptado para estocar silagem nos períodos de seca, substituindo o silo de superfície”, explica João Gilberto Bento, coordenador da ExpoZebu Dinâmica, feira de máquinas e equipamentos que ocorrerá nos dias 06, 07 e 08 de maio em conjunto com a ExpoZebu 2015. Segundo ele, outra vantagem da mecanização da pecuária é suprir a falta de mão de obra especializada que os pecuaristas enfrentam.
Translation - English Demand for irrigation equipment has also increased among livestock ranchers, who are intensifying their forage production. "Many of the technologies used in agriculture are being adapted to livestock raising, as is the case with grain storage. The silo bag system for dry grain storage, which is common in agriculture because it is a practical and more economical way of storing grain on the farm itself, is being adapted to store silage in periods of drought, replacing the surface silo," explains João Gilberto Bento, coordinator of ExpoZebu Dinâmica, a machinery and equipment fair that will take place May 6–8 in conjunction with ExpoZebu 2015. According to Bento, another advantage of mechanizing livestock raising is that it offers an option for coping with the lack of skilled labor that ranchers currently face.
Portuguese to English: Entrevista com o Presidente da Whirlpool General field: Marketing Detailed field: Business/Commerce (general)
Source text - Portuguese O mercado é cada vez mais competitivo e o bolso do consumidor também é muito disputado. Nós nos vemos competindo não só com os concorrentes tradicionais, mas também com celulares, TVs, carros, etc., pois a renda do cliente disponível para compra é limitada. Por isso, sempre apresentar uma nova proposta de beneficio/valor se torna essencial. Inovação não é algo abstrato, para nós ela segue três elementos-chave:
a) Beneficio claro e simples de ser identificado pelo consumidor.
b) Beneficio que seja permanente (não pode ser útil uma única vez).
c) Relação custo/beneficio excelente para consumidor e empresa, que nos permita retorno para continuar investindo.
Translation - English The market is increasingly competitive and the consumer’s wallet is also very much in demand. We see ourselves competing not only with traditional competitors, but also with cell phones, TVs, cars, etc., as the client’s disposable income is limited. Therefore, it is essential to continually show the cost/benefit. Innovation is not abstract. For us, it has three key elements:
a) Clear benefit that is easily identified by the consumer.
b) Benefit that is permanent (cannot be one-time use only).
c) Excellent cost/benefit for consumer and for the company, with a return that enables us to invest on a continual basis.
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Experience
Years of experience: 17. Registered at ProZ.com: Jul 2010.
Originally from Vancouver, Canada, Kimberly holds a Bachelor degree in Commerce (Marketing) from the University of British Columbia, and post-graduate certificates in Not-for-profit Management and Fundraising.
She is a professional writer and communications expert with over 20 years’ experience in business writing and editing. With over 17 years of formal study of Latin languages – French, Spanish, Italian, Portuguese – Kimberly has lived in Chile and has been a resident of Brazil since 2006.
With a focus on precision, she ensures high quality standards are met for every project and guarantees on-time delivery. She has many repeat customers, testifying to high client satisfaction and confidence in her work.
