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Source text - English [...]One day last month, Baysie took me on a coolhunt to the Bronx and Harlem, lugging a big black canvas bag with twenty-four different shoes that Reebok is about to bring out, and as we drove down Fordham Road, she had her head out the window like a little kid, checking out what everyone on the street was wearing. We went to Dr. Jay's, which is the cool place to buy sneakers in the Bronx, and Baysie crouched down on the floor and started pulling the shoes out of her bag one by one, soliciting opinions from customers who gathered around and asking one question after another, in rapid sequence. One guy she listened closely to was maybe eighteen or nineteen, with a diamond stud in his ear and a thin beard. He was wearing a Polo baseball cap, a brown leather jacket, and the big oversized leather boots that are everywhere uptown right now. Baysie would hand him a shoe and he would hold it, look at the top and move it up and down. The first one he didn't like:"ohkay". The second one he hated: he made a growling sound in his throat even before Baysie could give it to him, as if to say:" Put it back in the bag now!"But when she handed him a new DMX RXT -a low-cut run shoe in white and blue and with a translucent "ice" sole, which retails for a 110 $- he looked at it long and hard and shook his head in pure admiration and just said two words:" no doubt". Baysie was interested in what he was saying, because the DMX RXT she had was a girls' shoe that actually hadn't been doing all that well. Later she explained to me that the fact that the boys loved the shoe was critical news, because it suggested that Reebok had a potential hit if it just switched the shoe to the men's section. How she managed to distill all this information from the crowd of teenagers around her, how she made any sense of the two dozens shoes in her bag, most of which (to my eyes anyway) looked pretty much the same, and how she knew which of the teens to really focus on was a mystery.
Translation - Italian Il mese scorso, Baysie mi ha portato con lei per un coolhunting nel Bronx e Harlem. Trascinava una grossa borsa di tela nera con 24 tipi diversi di scarpe che la Reebok sta per mettere in commercio e appena imboccata la Fordham Road, ha messo la testa fuori come una bambina facendo caso a tutto ciò che indossava la gente per strada. Siamo andati da Dr. Jay’s che è il posto cool dove comprare scarpe da ginnastica nel Bronx. Baysie si è accovacciata sul pavimento e ha iniziato a tirare fuori le scarpe dalla borsa una ad una, sollecitando le opinioni dei clienti radunatisi intorno a lei che facevano domande in rapida sequenza. Lei ascoltava attentamente un ragazzo che doveva avere 18 o 19 anni, con un diamantino all’orecchio e la barba rada. Indossava un cappello da baseball Polo, una giacca di pelle marrone e un paio di stivali di pelle oversize che adesso, si vedono ovunque in città . Baysie gli passò una scarpa che lui prese e iniziò a squadrare dall’alto in basso rigirandosela tra le mani. La prima non gli piaceva “ohkay.” La seconda la detestava: emise un suono roco e gutturale ancor prima che Baysie potesse passargliela come per dire: “rimettila nella borsa adesso!”. Ma quando gli passò una delle nuove DMX RXT – una scarpa bassa da corsa in blu e bianco con una suola color ghiaccio traslucida che al dettaglio sta a 110 $- la guardò a lungo e con interesse, scuotendo la testa in pura ammirazione e disse solo due parole: “non c’è dubbio”. Baysie era interessata a quello che lui diceva perché la DMX RXT che aveva con sé era una scarpa da donna che in verità non andava molto bene. In seguito mi spiegò che il fatto che i ragazzi apprezzassero le scarpe da donna era un dato cruciale perché suggeriva il potenziale successo che la Reebok avrebbe avuto se avesse reso quella scarpa un articolo da uomo. Come fosse riuscita ad estrapolare questa informazione dalla folla di teenagers intorno a lei, come fosse riuscita a gestire quelle due dozzine di scarpe nella sua borsa, molte delle quali (almeno ai miei occhi) sembravano piuttosto simili tra loro e come potesse sapere quali fossero i ragazzi ai quali dare retta, rimaneva comunque un mistero.
Chinese to Italian: Biennale di Chengdu General field: Art/Literary
Translation - Italian Ricerca sconfinata: biennale di Chengdu 2011
Nell’intento di dare corpo ad una mostra poliedrica (arte, design e architettura) all’intermo del tema “Città rurali nel mondo”, la biennale di Chengdu 2011 avrà come titolo “La ricerca sconfinata”con l’obiettivo di mostrare al pubblico che il nostro mondo è fatto di anima e materia. Il tema delle città rurali del mondo che vogliamo promuovere ha l’obiettivo di portare il mondo a seguire un modello naturale in stretta armonia con le esigenze di sviluppo della società umana. Il significato di “sconfinato” è lo sviluppo ininterrotto della civiltà umana in cui il ruolo fondamentale è giocato dalle costruzioni e i suggerimenti sul piano artistico e culturale.
La biennale di Chengdu 2011, ha come fondamento lo sfondo della città di Chengdu e le peculiarità cinesi. L’intento è quello di richiedere la partecipazione di 200 artisti famosi provenienti da 20 paesi e località dell’Europa, America e Asia per dare luogo ad un evento multisettoriale che riguardi l’arte, il design, l’architettura e il folklore. Nel contesto del mercato economico e le peculiarità del sistema artistico culturale, la biennale di Chengdu del 2011 ricorrerà a “Ideologie di governo, istituzioni specializzate e operazioni di mercato” aderendo ad un legame organico tra l’accademicità e l’influenzabilità e alla reciproca promozione affinché l’organizzazione della biennale di Chengdu possa mettere le basi per uno standard di alto livello.
Chinese to Italian: “Mostra per i risultati dei 30 anni di cooperazione finanziaria sino-italiana” General field: Marketing Detailed field: Photography/Imaging (& Graphic Arts)
Denominazione della procedura di acquisto di servizi
“中意财政合作三十年成果展”
“Mostra per i risultati dei 30 anni di cooperazione finanziaria sino-italiana”
Dipartimento per il programma di sviluppo della cooperazione sino-italiana
15 Febbraio 2011
Richiesta di offerta economica
Il dipartimento per il programma di sviluppo della cooperazione sino-italiana, ricevuta l’autorizzazione dal Ministero dell’Economia e delle Finanze, invita gli allestitori qualificati a partecipare alla richiesta di offerta economica per il progetto “Mostra per i risultati dei 30 anni di cooperazione finanziaria sino-italiana”. Verrà data la precedenza alle offerte presentate dagli allestitori specializzati con requisiti specifici in linea con il presente progetto.
1. Denominazione della procedura di acquisto: Mostra per i risultati di 30 anni di cooperazione finanziaria sino-italiana
2. Budget massimo per il progetto: RMB 330,000.00
3. Termine di consegna dell’offerta: 25 febbraio 2011, ore 10:00 a.m.
4. L’offerta dovra’ essere inviata al seguente indirizzo:
Beijing, Third East Ring North Road, 16 – Shengxia Office building, East Tower2
北京东三环北路16号盛厦商务楼2楼东
5. Data del documento: 15 febbraio 2011
“Mostra per i risultati dei 30 anni di cooperazione finanziaria sino-italiana”
Definizione dell’incarico
Background e obiettivi:
In occasione del 40° anniversario delle relazioni diplomatiche tra Cina e Italia, il Ministero dell’Economia e delle Finanze durante l’anno culturale della Cina in Italia, organizzerà la “Mostra per i risultati dei 30 anni di cooperazione finanziaria sino-italiana”. La Mostra e’ divisa in quattro sezioni: collaborazioni, successi, costanti sviluppi e reciproci vantaggi. Attraverso la combinazione di immagini e testo si vuole dare una vivida e accurata immagine dei contenuti con particolare attenzione ai risultati ottenuti dalla cooperazione bilaterale finanziaria sino-italiana a partire alla riforma di apertura, ai programmi chiave delle varie fasi di sviluppo della cooperazione finanziaria sino-italiana, dando risalto alla cooperazione a partire dalla fase iniziale per ovviare alla scarsità di fondi, alla fase intermedia di apporto di nuove attrezzature tecnologiche, fino ad arrivare alla fase attuale di promozione della conoscenza dei contenuti della cooperazione, che nelle varie fasi hanno contribuito allo sviluppo della società e dell’economia del paese e delle relazioni tra i due paesi.
Attraverso l’esposizione dei successi che la Cina è riuscita ad ottenere utilizzando gli aiuti finanziari forniti dal governo italiano, si vuole promuovere il rafforzamento dei contatti ad alto livello tra i due paesi, il consolidamento dei rapporti di cooperazione tra i due paesi, l’ampliamento della collaborazione operativa tra i due paesi per la formazione professionale nei settori ambientale, medico e culturale, la promozione della cooperazione finanziaria in Italia a tutti i livelli, il rafforzamento degli scambi, la realizzazione del mutuo profitto, la promozione dei rapporti amichevoli tra i popoli dei due paesi.
Ricevuta l’autorizzazione del Ministero delle Finanze, l’ufficio per il programma di sviluppo della cooperazione sino-italiana (di seguito denominata Uff. sino-italiano), è responsabile della pratica realizzazione dell’evento in oggetto. Pertanto ricerca un’agenzia specializzata (di seguito denominata allestitore) a cui affidare la concreta organizzazione della manifestazione.
Obiettivo dell’incarico
L’agenzia dovrà fornire i servizi di seguito elencati:
Raccolta Materiale: raccolta del materiale relativo ai contenuti della mostra da utilizzare per la realizzazione dell’esposizione.
Progetto di allestimento: progetto grafico della mostra
Da realizzare per la mostra: Fotografie per la mostra, comprendenti una presentazione/didascalia in cinese e italiano. E’ necessario che ogni opera/pezzo possa essere smontato e successivamente rimontato. Lo spazio sara’ di 300 metri quadrati, con un allestimento di 90 metri lineari. Il contenuto delle foto verterà sulla cooperazione sino-italiana, incluse le tenute dalle alte cariche di entrambi i Paesi, i progetti di cooperazione bilaterale, e i successi della cooperazione ed altri temi.
Allestimento e smantellamento: la durata dell’evento sara’ di 3 giorni (compreso il giorno della cerimonia di apertura)
Allestimento: i lavori dovranno essere conclusi un giorno prima dell’inaugurazione. Dovra’ inoltre essere garantito un regolare funzionamento di tutta la strumentazione.
Smantellamento: lo smantellamento di tutta la mostra avverra’ entro un giorno dopo la chiusura dell’evento.
N.B.: il costo per lo staff addetto all’allestimento e allo smantellamento deve essere incluso nel preventivo totale, evidenziandone il costo unitario.
L’allestitore dovrà designare un grafico e altro personale incaricato della gestione del progetto per l’esecuzione del servizio. Il responsabile del progetto avrà l’obbligo di coordinarsi con l’ufficio per la Cooperazione Sino Italiana durante le fasi di sviluppo del progetto quando necessario e nei tempi richiesti mantenendo i contatti attraverso colloqui telefonici, e-mail oppure riunioni ufficiali. Qualsiasi suggerimento o modifica dovranno essere sottoposti a verifica della Coop. Sino-Italiana. Lo staff dovra’ provvedere ai cambiamenti a seguito delle richieste che perverranno dalla Coop. Sino-italiana.
Le attivita’ sopra esposte saranno svolte sotto la completa supervisione della Coop. Sino-italiana e i servizi forniti dall’agenzia necessiteranno di conferma da parte della Coop. Sino-italiana.
English to Italian: Request for Tender (RFT) for the provision of Public Relations Services for China General field: Marketing Detailed field: Marketing / Market Research
Source text - English Request for Tender (RFT)
for the provision of
Public Relations Services for China
TABLE OF CONTENTS
1 OVERVIEW........................4
1.1 REQUEST FOR TENDER (RFT) DOCUMENTATION........................4
1.2 ABOUT TOURISM AUSTRALIA.........4
1.3 PROCUREMENT PURPOSE......................5
1.4 SUMMARY OF REQUIREMENTS.............5
1.5 RFT TIMETABLE.................................5
1.6 RFT ENQUIRIES AND FURTHER INFORMATION .....6
1.7 INDUSTRY BRIEFING SESSION........6
2 LODGEMENT OF TENDERS ..........7
2.1 TENDER CLOSING TIME AND LODGEMENT ........7
2.2 WHAT TO LODGE..............7
2.3 ALTERATIONS, ERASURES OR ILLEGIBILITY.........7
2.4 CORRECTIONS TO TENDER.....................8
2.5 TENDER VALIDITY PERIOD......................8
2.6 OWNERSHIP OF TENDERS.......................8
2.7 NOTICE OF CHANGES TO THIS RFT..........8
2.8 PROBITY............................................8
3 AUSTENDER........................................9
3.1 AUSTENDER TERMS AND CONDITIONS ..9
3.2 LODGING TENDERS VIA AUSTENDER....10
4 REQUIREMENTS FOR TENDERS......12
4.1 COMPLIANCE STATEMENTS..................12
4.2 CONTENT AND FORMAT REQUIREMENTS ....13
4.3 CONDITIONS FOR PARTICIPATION......14
4.4 TENDERER’S DETAILS......................14
4.5 INSURANCE ...........................14
4.6 SUBCONTRACTORS ...............14
4.7 REFEREES........15
4.8 CONFIDENTIALITY ......15
4.9 PART OFFERS, ALTERNATIVE OFFERS....15
4.10 JOINT TENDERS ......15
4.11 DRAFT CONTRACT........16
4.12 PRICING........16
4.13 SUPPORTING MATERIAL....16
4.14 SECURITY, PROBITY, RISK AND FINANCIAL CHECKS........ 16
5 PARTICIPATION IN THE RFT PROCESS.........17
5.1 ACKNOWLEDGMENT AND DISCLAIMER.....17
5.2 TENDERER COSTS ..................17
5.3 NO CONTRACT.....18
5.4 LIMITED LIABILITY ........18
5.5 PUBLIC STATEMENTS ........18
5.6 TOURISM AUSTRALIA’S RIGHTS ...18
5.7 COORDINATED PROCUREMENT.......20
5.8 CONFLICT OF INTEREST.....20
5.9 TENDERER BEHAVIOUR.......20
6 COMMONWEALTH POLICY REQUIREMENTS..... 21
6.1 CONFIDENTIALITY ......21
6.2 FREEDOM OF INFORMATION .......22
6.3 PRIVACY .....22
6.4 FAIR WORK PRINCIPLES.....22
6.5 AUDIT AND ACCESS..........23
6.6 INTELLECTUAL PROPERTY RIGHTS IN THIS RFT .... 23
6.7 INTELLECTUAL PROPERTY RIGHTS IN TENDERS ........ 23
6.8 ANTI-TERRORISM MEASURES.....24
6.9 COMPETITIVE NEUTRALITY........24
7 TENDER EVALUATION SUMMARY.....25
7.1 ASSESSMENT OBJECTIVE AND PROCESS OUTLINE .. 25
7.2 GROUNDS FOR EXCLUSION OF TENDERS ....26
7.3 EVALUATION CRITERIA......26
8 TENDER EVALUATION PROCESS...31
8.1 STAGE 1 - OPENING THE ELECTRONIC TENDER BOX (AUSTENDER)....... 31
8.2 STAGE 2 - CONDITIONS FOR PARTICIPATION EVALUATION....... 32
8.3 STAGE 3 - COMPLIANCE EVALUATION ...32
8.4 STAGE 4 – TENDERER'S SOLUTION (WEIGHTED)......... 32
8.5 STAGE 5 – TENDERED PRICES (NOT WEIGHTED) .. 32
8.6 STAGE 6 – RISK PROFILE (NOT WEIGHTED) ....33
8.7 STAGE 7 – PRESENTATIONS ....33
8.8 STAGE 8 – INTERVIEWS......33
8.9 STAGE 9 - VALUE FOR MONEY ASSESSMENT.............34
8.10 THE PROCUREMENT DELEGATE’S DECISION.............34
8.11 CONTRACT NEGOTIATIONS....34
8.12 DEBRIEFING...34
8.13 COMPLAINTS PROCEDURE .....34
9 STATEMENT OF REQUIREMENTS ...35
9.1 KEY BUSINESS DRIVERS .....35
9.2 SCOPE OF REQUIREMENTS.....35
10 CONDITIONS FOR PARTICIPATION ......41
10.1 MANDATORY REQUIREMENTS ....41
11 TENDER RESPONSE SCHEDULE.....43
11.1 TENDER RESPONSE SCHEDULE TEMPLATE .....43
12 DRAFT CONTRACT.....44
12.1 CONTRACT TERMS AND CONDITIONS ..........44
13 TENDERER’S CHECKLIST.........45
14 APPENDIX 1 HOSTING ACTIVITY DELIVERY.........46
Part A – Overview and Services Specifications
1 OVERVIEW
1.1 Request for Tender (RFT) Documentation
1.1.1 Tenderers must download the official RFT documentation from AusTender (www.tenders.gov.au).
1.1.2 This RFT documentation comprises:
Part A – Overview and Services Specifications
Part B – Conditions of Tendering
Part C – Tender Evaluation
Part D – Statement of Requirements
Part E – Conditions for Participation
Part F – Tender Response Schedule
Part G – Draft Contract
Part H – Tenderer’s Checklist
Appendix 1 – Hosting Activity Delivery
1.2 About Tourism Australia
1.2.1 Tourism Australia is a statutory authority of the Commonwealth of Australia, which promotes Australia as a tourism destination internationally and domestically.
1.2.2 Tourism Australia describes its primary purpose as to maximise sustainable economic, environmental and social benefits of tourism for Australia. Tourism Australia is governed by a Board of Directors which is directly responsible to the Minister for Tourism.
1.2.3 The main functions of Tourism Australia under the Tourism Australia Act 2004 are to:
a) Increase the awareness of potential international travellers to Australia of Australia as a destination;
b) Increase the awareness of potential domestic travellers of Australia as a place to travel;
c) Increase the knowledge of potential travellers, both international and domestic, of Australia;
d) Increase the desire of potential international travellers to travel to Australia;
e) Increase the desire of potential travellers, both international and domestic, to travel throughout Australia;
f) Conduct research into, and analysis of, international and domestic travel;
g) Communicate effectively with the Australian tourism industry on issues that may affect it; and
h) Increase awareness throughout Australia of the contribution of tourism to Australia’s economy, society and environment.
1.2.4 Tourism Australia has a staff of around 200 worldwide located in 14 offices including Sydney, Auckland, London, Frankfurt, Los Angeles, Toronto, Tokyo, Seoul, Hong Kong, Shanghai, Singapore, Taipei, Kuala Lumpur and Mumbai.
1.3 Procurement purpose
1.3.1 The purpose of this procurement is for the appointment of a suitable Public Relations Agency to support Tourism Australia’s promotional and marketing activities in China.
1.3.2 As part of this requirement Tourism Australia seeks excellent service and a strong commitment to provide optimum results.
1.4 Summary of Requirements
1.4.1 The agency will deliver the following:
a) Retainer PR Services:
• Delivery of an Annual PR Strategy that is aligned to Tourism Australia’s Annual Operating Plan
• Day-to-day PR activities including media liaison, media monitoring, content development, international media hosting, visiting opinion leader hosting, social media initiative, influencer program management and speeches and presentations
b) Fee-based PR Services:
• Delivery of Annual PR Strategy PR campaigns
• Delivery of an Influencer Program Strategy
c) Ad-hoc PR Services
1.4.2 Further details on Tourism Australia’s requirements are outlined in Part D (Statement of Requirements).
1.4.3 Tenders will be evaluated in accordance with the evaluation process outlined in clause 7 of Part C (Tender Evaluation).
1.4.4 Tourism Australia proposes to engage the successful Tenderer to provide the Services in accordance with the Draft Contract set out in Part G (Draft Contract).
1.4.5 The proposed term of the Draft Contract is for an initial term of three (3) years.
1.4.6 The Draft Contract will provide for an option to extend the term for a further twelve (12) months. There is no guarantee or representation that options will be exercised.
1.5 RFT Timetable
1.5.1 The following is an indicative timetable relevant to this RFT process:
Description of Key Milestones
Timing (milestones complete)
Advertise Tender on
AusTender/Local Press
(Tender Open)
28 March 2011
Question and Response Period Close
18 April 2011
Tender Close
27 April 2011
Tender Evaluation process (including presentations)
27 May 2011
Contract negotiations
20 June 2011
Contract signed
20 June 2011
Commencement of services
01 July 2011
1.6 RFT enquiries and further information
1.6.1 All enquires for information beyond that contained in this RFT must be formally lodged by email and be addressed to the Contact Officer:
Jamie Song
Contact Officer
Tourism Australia
Email: [email protected]
1.6.2 Tourism Australia may provide answers to any reasonable enquiry from a Tenderer that is received by Tourism Australia up to the question and response close period specified in the clause 1.5, in which case:
a) questions and related answers will be disclosed to all prospective Tenderers via AusTender (without disclosing the source of the questions); and
b) any Tenderer confidential information contained in a question (that is expressly nominated as such by the relevant Tenderer) will be removed prior to disclosure on AusTender.
1.6.3 All communications related to this RFT should be addressed to the Contact Officer (via the contact details specified above) and not to other Tourism Australia officers or other persons. A Tenderer who communicates other than to the Contact Officer may be disqualified from participating further in the tender.
1.6.4 Tourism Australia may decline to provide information to Tenderers that is considered:
a) confidential information;
b) security classified information or other sensitive information;
c) information which may impede current or future competition in the market;
d) information that the Tourism Australia, acting in its absolute discretion, does not consider could be relevant to the provision of the Services or the lodging of a tender; or
e) information that may provide a Tenderer with an unfair advantage in the RFT process.
1.6.5 In this RFT, Tenderer means any person or organisation who receives this RFT and who submits a tender in response.
1.7 Industry Briefing Session
1.7.1 An Industry briefing session will not be held for this RFT.
Part B – Conditions of Tendering
2 LODGEMENT OF TENDERS
2.1 Tender Closing Time and Lodgement
2.1.1 Tenders must be lodged electronically via AusTender at https://www.tenders.gov.au before the Tender Closing Time and in accordance with the procedures set out in this RFT. Tenders must not be lodged by any other means, including by post, facsimile or email.
2.1.2 The deadline for lodgement of Tenders is 27 April 2011 at 4pm (Australian EST).
2.1.3 A tender received after the Tender Closing Time will not be considered except where the delay is due solely to mishandling by Tourism Australia.
2.1.4 The judgement of Tourism Australia as to the actual time that a tender is lodged is final.
2.1.5 Tourism Australia may extend the Tender Closing Time at its sole and absolute discretion, provided that any new deadline will apply to all potential Tenderers, and will issue an addendum notifying any decision to extend.
2.1.6 Tourism Australia accepts no responsibility for tenders received after the Closing Time. For the avoidance of doubt, mishandling by a third party engaged by the Tenderer to lodge a tender does not constitute mishandling by Tourism Australia
2.1.7 Tenderer’s should note that lodgement of a tender indicates the Tenderer’s acceptance of the conditions of tendering as set out in this RFT.
2.2 What to Lodge
2.2.1 Tenderers should lodge:
a) an electronic copy of the Tender Response Schedule in a portable document format (i.e. PDF).
2.2.2 The copy of the Tender lodged in accordance with clause 2.2.1 should include:
a) Tender Response Schedule (Part F)
• Tenderers Details
• Tenderers Declaration
• Compliance Statements - Draft Contract
• Response to Statement of Requirements
b) Pricing Requirements (Pricing Spreadsheet.xls)
2.3 Alterations, erasures or illegibility
2.3.1 Tenders containing alterations or erasures; handwritten amendments which are not initialled; or information which is not clear or legible, may be excluded from the evaluation process.
2.3.2 The Tenderer should initial any alteration made to a tender.
2.4 Corrections to tender
2.4.1 If a Tenderer becomes aware of an error or omission in its tender and wishes to lodge a correction or additional information, the material must be lodged with Tourism Australia in writing before the Closing Time.
2.4.2 Tourism Australia is not obliged to consider a correction or additional information received after the Closing Time.
2.5 Tender validity period
2.5.1 It is a condition of tendering that the Tenderer's offer remains valid for acceptance for at least 120 days from the Closing Time or until the tender process is finalised.
2.5.2 The Tenderer should state any longer period for which its offer remains valid.
2.6 Ownership of tenders
2.6.1 All tenders become the property of Tourism Australia once lodged.
2.6.2 Notwithstanding clause 2.6.1 and without prejudice to anything agreed in any subsequent contract, ownership of intellectual property in the information contained in a tender remains unchanged.
2.6.3 However, Tourism Australia may use, copy amend, extract or otherwise deal with any material contained in a tender, or otherwise provided by the Tenderer, for the purposes of the RFT process and the preparation and management of any resultant contract.
2.6.4 Tourism Australia may copy, amend, extract or otherwise deal with all or any part of a tender for the purpose of conducting the RFT process.
2.7 Notice of changes to this RFT
2.7.1 Tourism Australia may, in its sole and absolute discretion, issue addenda to this RFT.
2.7.2 All conditions of this RFT will apply to any addenda unless they are modified in the addenda.
2.7.3 In the event that Tourism Australia elects to vary or supplement this RFT, it will inform Tenderers by notices issued as addenda posted on this RFT page on AusTender.
2.7.4 Tenderers are required to log in to AusTender and collect addenda as notified.
2.7.5 Tourism Australia will accept no responsibility if a Tenderer fails to become aware of any addendum notice which would have been apparent from a visit to the AusTender page for this RFT.
2.8 Probity
2.8.1 Tourism Australia is committed to ensuring that competition for the provision of the Services is fair and open. For Tenderers this means that:
a) all evaluation and selection processes will be conducted in accordance with the processes set out in this RFT;
b) assessment of tenders will be conducted consistently and objectively;
c) each Tenderer will have equality of access to information about the RFT; and;
d) information provided in a Tender will be secure, and all tenders will be treated in confidence in accordance with this RFT.
2.8.2 Tourism Australia has appointed Paul Marsh of Oakton Services as Probity Advisor. In the event that Tenderers have any concerns relating to the probity of the process, they should contact the Probity Advisor in writing on:
Email: [email protected] and [email protected]
3 AUSTENDER
3.1 AusTender Terms and Conditions
3.1.1 AusTender is the online tendering system for Australian Government Agencies. AusTender allows Tenderers to download tender documentation and upload tender responses. Tenderers must first register with AusTender at https://www.tenders.gov.au.
3.1.2 Access to and use of AusTender is subject to terms and conditions. Tenderers must agree to comply with those terms and conditions and any applicable instructions, processes, procedures and recommendations as advised on AusTender.
3.1.3 It is the responsibility of Tenderers to ensure that their infrastructure including operating system and browser revision levels meet the minimum standards as defined on AusTender. Neither Tourism Australia nor the Commonwealth take any responsibility for any problems arising from Tenderers’ infrastructure and/or Internet connectivity.
3.1.4 Tenderers acknowledge that although the Commonwealth has implemented the security measures described on AusTender, the Commonwealth does not warrant that unauthorised access to information and data transmitted via the Internet will not occur.
3.1.5 Tenderers should inform themselves concerning all security measures and other aspects of the AusTender technical environment. Tenderers should make their own assessment of the AusTender system prior to using it for any matter related to this RFT and no responsibility will be accepted by Tourism Australia arising in respect of any use or attempted use by any party of AusTender.
3.1.6 Tenderers who have registered and downloaded the tender documentation will be notified by AusTender via email of any addenda issuance. It is in the interest of Tenderers to ensure they have correctly recorded their contact details prior to downloading tender documentation. If Tenderers have not recorded their details correctly, they should amend their details and download the tender documentation again. Tenderers are required to log in to AusTender and collect addenda as notified.
3.1.7 If a Tenderer has obtained tender documentation other than from AusTender, they are required to visit AusTender, register as a user and download the tender documentation for this RFT.
3.1.8 All queries and requests for technical or operational support should be directed to:
AusTender Help Desk
Telephone: 1300 651 698
Email: [email protected]
3.1.9 The AusTender Help Desk is available between 9am and 5pm, Monday to Friday (excluding ACT and national public holidays).
3.2 Lodging Tenders via AusTender
3.2.1 Tenders must be lodged electronically via AusTender, at https://www.tenders.gov.au before the Tender Closing Time and in accordance with the tender lodgement procedures set out in this RFT and on AusTender.
3.2.2 Where there is any inconsistency between the tender lodgement procedures set out on AusTender and those set out in this RFT, this RFT will prevail.
3.2.3 In submitting their tenders electronically, Tenderers are required to warrant that they have taken reasonable steps to ensure that files are free of viruses, worms or other disabling features that may affect AusTender and/or Tourism Australia's computing environment. Tenders found to contain viruses, worms or other disabling features may be excluded from the evaluation process.
3.2.4 Tenderers must lodge their tender in accordance with the requirements set out in this RFT for file format/s, naming conventions and file sizes. Failure to comply with any or all of these requirements may result in the Tender not uploading successfully and/or may eliminate the bid from consideration.
3.2.5 Tourism Australia will only accept tenders that can be read in Rich Text, Microsoft Word® 2000, Microsoft Excel®, Adobe® Acrobat® PDF.
3.2.6 The tender file name/s should:
a) incorporate the Tenderer’s company name;
b) reflect the various parts of the bid they represent, where the tender comprises multiple files;
c) not include spaces, non-alpha/numeric characters and symbols; and
d) not exceed 20 characters.
3.2.7 Tender files:
a) should not exceed a combined file size of 5 megabytes per upload;
b) should be uploaded from a high level directory on a Tenderer’s desktop, so as not to impede the upload process; and
c) should be zipped (compressed) together for transmission to AusTender.
3.2.8 AusTender will accept up to a maximum of five files in any one upload. Each upload should not exceed the combined file size limit of 5 megabytes. If an upload would otherwise exceed 5 megabytes, the Tenderer should either:
a) transmit the tender files as a compressed (zip) file not exceeding 5 megabytes; and/or
b) lodge the tender in multiple uploads ensuring that each upload does not exceed 5 megabytes and clearly identify each upload as part of the tender.
3.2.9 If a tender consists of multiple uploads, due to the number of files or file size, Tenderers should ensure that transmission of all files is completed before the Tender Closing Time.
3.2.10 Tender should be completely self-contained. No hyperlinked or other material may be incorporated by reference. All supporting material that is not directly related to this RFT should be provided either by:
a) a web link sent to the Contact Officer’s e-mail address; or
b) by CD-ROM or Memory Stick sent to an address provided by the Contact Officer on request, and
c) must be received by Tourism Australia within 2 business days following the Tender Closing Time or within such further period agreed by the Contact Officer.
3.2.11 Scanned images of signed and/or initialled pages within the tender, including Statutory Declarations and Deeds of Confidentiality, where they are required, are permitted so long as the total file size does not exceed the 5 megabyte limit. The use of scanned or imaged material, where it expands the tender file size beyond the 5-megabyte limit per upload, is prohibited. Such material may be provided separately via CD-ROM or Memory Stick in accordance with clause 2.2.
3.2.12 Before submitting an electronic tender, Tenderers must:
a) ensure their technology platform meets the minimum requirements identified on AusTender;
b) refer to AusTender’s Help guidance, if required, on uploading Tenders;
c) take all steps to ensure that the tender is free from anything that might reasonably affect useability or the security or operations of AusTender and/or Tourism Australia’s computing environment;
d) ensure that the tender does not contain links in spreadsheets to other spreadsheets not included in the tender, macros, script or executable code of any kind unless that specific material has previously been approved in writing by Tourism Australia; and
e) ensure that the tender complies with all file type, format, naming conventions, size limitations or other requirements specified in this RFT or otherwise advised by Tourism Australia or required by AusTender.
3.2.13 Tenderers must allow sufficient time for tender lodgement, including time that may be required for any problem analysis and resolution prior to the Tender Closing Time.
3.2.14 Tenderers should be aware that holding the "Lodge a Tender" page in the web browser will not hold the electronic lodgement box open beyond the Closing Time. An error message will be issued if the lodgement process is attempted after the Closing Time.
3.2.15 Tenders lodged through AusTender will be deemed to be authorised by the Tenderer.
3.2.16 If Tenderers have any problem in accessing the AusTender website or uploading a tender they must contact the AusTender Help Desk prior to the Tender Closing Time.
3.2.17 AusTender will not permit any attempt to lodge a tender after the Tender Closing Time. Such a tender will be deemed to be a Late Tender.
3.2.18 Where electronic submission of a tender has commenced prior to the Tender Closing Time but concluded after the Tender Closing Time, and upload of the tender file/s has completed successfully, as confirmed by AusTender system logs, the tender will not be deemed to be a Late Tender. Such tenders will be identified
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by AusTender to Tourism Australia as having commenced transmission prior to, but completed lodgement after, the Tender Closing Time.
3.2.19 Where a tender lodgement consists of multiple uploads, due to the number and/or size of the files, Tenderers must ensure that transmission of all files is completed and receipted before the Closing Time and clause 3.2.18 will only apply to the final upload.
3.2.20 Late tenders, incomplete tenders, including those with electronic files that cannot be read or decrypted, tenders which Tourism Australia believes to potentially contain any virus, malicious code or anything else that might compromise the integrity or security of AusTender and/or Tourism Australia’s computing environment, may be excluded from evaluation at the absolute discretion of Tourism Australia.
3.2.21 When a tender lodgement has successfully completed, an official receipt is provided on screen. The on-screen receipt will record the time and date the tender was received by AusTender and will be conclusive evidence of successful lodgement of a tender. It is essential that Tenderers save and print this receipt as proof of lodgement. A separate email confirming receipt of the tender will also be automatically dispatched to the email address of the registered user whose details were recorded at login.
3.2.22 Failure to receive a receipt means that lodgement has not completed successfully. Where AusTender has issued no receipt, the attempted lodgement will be deemed to have been unsuccessful.
3.2.23 Tenderers acknowledge that although the Commonwealth has implemented the security measures described on AusTender, the Commonwealth does not warrant that unauthorised access to information and data transmitted via the Internet will not occur.
3.2.24 Tenderers acknowledge that:
a) lodgement of their tender on time and in accordance with these conditions is entirely their responsibility; and
b) Tourism Australia will not be liable for any loss, damage, costs or expenses incurred by Tenderers or any other person if, for any reason, a tender or any other material or communication relevant to this RFT, is not received on time, is corrupted or altered or otherwise is not received as sent, cannot be read or decrypted, or has its security or integrity compromised.
4 REQUIREMENTS FOR TENDERS
4.1 Compliance Statements
4.1.1 Where requested to provide a compliance statement, Tenderers should only indicate ‘Complies’, ‘Partially Complies’ or ‘Does Not Comply’ in accordance with the following definition given to those terms in the following table. A statement that an issue ‘needs to be negotiation’ or a statement that does not fully state the Tenderer’s specific requirement or position will be treated as ‘Does not Comply’.
Compliance Statement
Definition
Comply
• in the case of a clause which imposes a contractual condition, that the condition is agreed to;
• in the case of a clause which specifies a characteristic or performance requirement, that the tendered proposal is to provide the requirement as specified;
• in the case of a clause which is of an informative nature only, that the clause has been read understood; or
• in the case of a clause where information has been requested that the information has been provided in the required level of detail and in the required format.
Partially Comply
Means the contractual condition, characteristic or performance requirement can be met by the Tenderer's tendered proposal, subject to certain qualifications, which the Tenderer should state in full.
Does not Comply
Means that the contractual condition, characteristic or performance requirement is not met by the Tenderer's tendered proposal. The Tenderer should state full details of the extent of non-compliance.
4.1.2 Where a tender is compliant, where appropriate, Tenderer's may briefly describe, in the relevant compliance statement, how the tender will deliver the required outcome.
4.1.3 Where a tender is partially compliant or is not compliant with a clause, the extent of non-compliance should be stated in full in the relevant compliance statement. In this case, the Tenderer should provide specific reasons for non-compliance with the clause.
4.1.4 Non-committal terms such as “Noted” or a failure to respond may be deemed as a response of “Not Compliant”.
4.1.5 Tenderers should note that the extent of non-compliance will be a factor in the evaluation process.
4.1.6 When completing the Compliance Statement, the Tenderer may group clauses where the response is the same for each of those clauses. For example “Clauses 2.1 to 2.6 – Compliant”.
4.1.7 The format used in completing the Compliance Statement is included in the Tender Response Schedule in Part F.
4.2 Content and Format Requirements
4.2.1 The Minimum Content and Format Requirements are:
a) tenders must be presented in the English language
b) unless otherwise specified, tenders must express all measurements in Chinese Yuan (CNY).
4.2.2 If Tourism Australia considers that there are unintentional errors of form in a tender, Tourism Australia may request the Tenderer to correct or clarify the error, but will not permit any material alteration or addition to the tender.
4.2.3 Subject to the correction of unintentional errors of form, if Tourism Australia considers that a tender does not satisfy the Minimum Content and Format Requirements, that tender will be excluded from further consideration under this RFT.
4.3 Conditions for Participation
4.3.1 Tenders must satisfy the conditions for participation specified in Part E (Conditions for Participation). The Conditions for Participation are mandatory requirements. They are minimum standards that suppliers must meet in order to participate in this procurement process.
4.3.2 If Tourism Australia considers that a Tenderer does not satisfy the Conditions for Participation, that Tenderer will be excluded from further consideration under this RFT.
4.3.3 The format used in completing the Conditions for Participation is included in the Tender Response Schedule in Part F.
4.4 Tenderer’s Details
4.4.1 Tenderers should provide sufficient information in response to Part F (Tender Response Schedule) to enable Tourism Australia to clearly identify the legal entity with which a contract for the requirement in this RFT may be entered. After submission of a tender, the Tenderer should promptly notify Tourism Australia of any changes to this information.
4.5 Insurance
4.5.1 The successful Tenderer will be required to have in place insurance arrangements appropriate to provision of the requirement in this RFT, including (without limitation) professional indemnity insurance, public liability insurance, property damage insurance, product liability insurance and workers compensation insurance.
4.5.2 As part of their tender, Tenderers should detail the insurance they have in place, or will have in place, if chosen as the successful Tenderer in Part F (Tender Response Schedule).
4.6 Subcontractors
4.6.1 If a Tenderer proposes that any part of the requirement in this RFT is to be performed by a subcontractor, the names of the proposed subcontractors and details of the work proposed to be undertaken by them should be set out in the response required under Part F (Tender Response Schedule).
4.6.2 The successful Tenderer will:
a) be responsible for the actions of any subcontractor; and
b) at all times remain responsible for the delivery of the requirement as set out in Part D (Statement of Requirement).
4.7 Referees
4.7.1 In response to Part F (Tender Response Schedule), Tenderers should provide the details of three referees.
4.8 Confidentiality
4.8.1 In response to Part F (Tender Response Schedule), Tenderers should identify any information they will provide to Tourism Australia during the RFT process, contract negotiation of the operation of any contract that they consider should be protected as confidential information under any resultant contract. Tenderers should provide legally sustainable reasons why this information should be contractually protected as confidential information.
4.8.2 Tourism Australia will consider the Tenderer’s request and agree with a successful Tenderer on what information (if any) will be contractually protected as confidential information. The terms of any agreement will form part of the contract awarded to the successful Tenderer.
4.9 Part Offers, Alternative Offers
4.9.1 In addition to lodging a tender that complies with Part D (Statement of Requirement), Tenderers may lodge an alternative tender.
4.9.2 Alternative tenders will be considered at the sole discretion of Tourism Australia.
4.9.3 Alternative tenders should:
a) propose a solution that satisfies the functionality of the Statement of Requirements;
b) separately identify in detail the proposed alternative approach and solution;
c) clearly specify each instance of change (including the effect of the change on the tendered price); and
d) clearly state the reasons for each instance of change and how the change is more beneficial to Tourism Australia than the approach required by the Statement of Requirements.
4.9.4 Part offers will not be accepted or considered by Tourism Australia for this RFT.
4.10 Joint tenders
4.10.1 A joint tender from two or more Tenderers may be considered by Tourism Australia at its absolute discretion.
4.10.2 A joint tender should be submitted for and on behalf of each member of the tendering consortium, and should specify the structure and membership of the consortium, the role of each consortium member in providing the requirement in this RFT, and the extent to which each consortium member guarantees the performance of each other consortium member’s role.
4.10.3 A joint tender should specify which legal entity will enter into a contract with Tourism Australia. A single point of contact for the consortium should also be provided.
4.11 Draft contract
4.11.1 The terms and conditions on which Tourism Australia intends to engage with the successful Tenderer (if any) will be in accordance with Part G (Draft Contract).
4.12 Pricing
4.12.1 Tenderers should complete the pricing requirements set out in the attached Pricing Spreadsheet.xls.
4.12.2 Tendered prices should include all charges necessary and incidental to the proper delivery of the Services.
4.12.3 Prices should be fixed for the duration of the contract unless otherwise indicated
4.12.4 Unless otherwise specified, prices should:
a) be specified in Chinese Yuan (CNY);
b) identify taxes and duties separately if applicable;
c) remain unalterable for the period of Tender validity period; and
d) take into account the liability, indemnity and other relevant provisions regarding risk in the Draft Contract and Statement of Requirement.
4.13 Supporting material
4.13.1 The Tenderer may provide such supporting material with their tender, as the Tenderer considers appropriate. Such material may be considered by Tourism Australia, in its sole discretion.
4.14 Security, probity, risk and financial checks
4.14.1 Tourism Australia reserves the right to perform such security or financial checks and procedures as Tourism Australia considers necessary in relation to the Tenderer, its officers, employees, partners, associates or related entities (including consortium members and their officers or employees if applicable). These checks may include (without limitation) ascertaining risk associated with each Tenderer in relation to:
a) financial viability;
b) corporate history;
c) significant litigation (past, present or pending);
d) past performance;
e) experience, qualifications and skills of resources; and
f) other issues of risk.
4.14.2 Each Tenderer agrees to provide, at its cost, all reasonable assistance to Tourism Australia in this regard.
4.14.3 Tourism Australia may exclude a tender from further consideration if the Tenderer fails to comply with this clause.
5 PARTICIPATION IN THE RFT PROCESS
5.1 Acknowledgment and disclaimer
5.1.1 Tourism Australia, its officers, employees, advisors and agents:
a) make no express or implied representation or warranty as to the currency, reliability or completeness of the information contained in this RFT;
b) make no express or implied representation or warranty that any estimate or forecast will be achieved or that any statement as to future matters will prove correct; and
c) to the extent permitted by law, expressly disclaim all liability arising from information contained in or omitted from this RFT or otherwise provided to a Tenderer.
5.1.2 It is the responsibility of Tenderers to obtain all information necessary or convenient for the preparation of their tenders.
5.1.3 Tenderers are deemed to have:
a) examined this RFT, and any other documents referenced or referred to in this RFT, and any other information made available in writing by Tourism Australia to Tenderers for the purposes of submitting a tender;
b) examined all other information which is obtainable by the making of reasonable and timely inquiries and relevant to the risks, contingencies and other circumstances having an effect on their tender; and
c) satisfied themselves as to the correctness and sufficiency of their tender, including quoted prices which are deemed to cover the cost of all matters necessary for the due and proper performance and delivery of the Services.
5.1.4 In submitting a tender, each Tenderer acknowledges that it has not relied on any express or implied statement, representation or warranty as to the truth, accuracy or completeness of the information contained in this RFT, or otherwise provided to a Tenderer by Tourism Australia or on Tourism Australia’s behalf.
5.2 Tenderer costs
5.2.1 All expenses and costs incurred by a Tenderer in connection with this RFT, including (without limitation) preparing and lodging a tender, providing Tourism Australia with further information, attending interviews andparticipating in any subsequent negotiations, are the sole responsibility of the Tenderer.
5.2.2 For the avoidance of doubt, in no circumstances will Tourism Australia be responsible for any costs incurred by a Tenderer in preparing a tender, or associated expenses related to this RFT.
5.3 No contract
5.3.1 Nothing in this RFT or in any tender or the submission of the tender (in part or together) is to be construed to create any binding contract or other legal relationship (express or implied) between Tourism Australia and any Tenderer.
5.3.2 No contract will be created until a formal written contract is executed by Tourism Australia.
5.4 Limited liability
5.4.1 In the event a court finds there to be a contract between Tourism Australia and a Tenderer regarding the conduct of this RFT process, contrary to clause 5.3, the Tenderer acknowledges that Tourism Australia’s liability for any breach of the terms of such contract is limited to the Tenderer’s costs of participation in the RFT process, and does not include liability for any lost profit, lost opportunity or other losses of the Tenderer.
5.5 Public statements
5.5.1 Tenderers should not make any public statements (including without limitation providing information or documents for publication in any media) in relation to this RFT or any subsequent contract arising out of this RFT, without Tourism Australia’s prior written approval.
5.5.2 Tourism Australia may exclude a tender from further consideration if the Tenderer fails to comply with this clause 5.5.
5.5.3 Tourism Australia will not withhold its approval to the extent the Tenderer is required to disclose information by the rules of a stock exchange.
5.6 Tourism Australia’s Rights
5.6.1 Notwithstanding any other provision of this RFT, Tourism Australia reserves the right, at any time to:
a) vary this RFT or timings and processes outlined in this RFT;
b) seek amended tenders or call for new tenders;
c) subject to clause 2.1, accept or reject any tender received after Closing Time;
d) if Tourism Australia considers that it is in the Public Interest to do so, suspend or terminate this RFT process or any part of it;
e) require additional information or clarification from any Tenderer or anyone else, or provide additional information or clarification to any Tenderer or anyone else;
f) short list Tenderers;
g) negotiate or not negotiate with any one or more Tenderers, and discontinue negotiations at any time;
h) negotiate with one or more persons who have not submitted Tenders or enter into a contract or other binding relationship for similar services to the services outside the RFT process;
i) allow, or not allow, the successful Tenderer to enter into the proposed contract in the name of a different legal entity from that which provided a response to this RFT;
j) allow or not allow another legal entity to take over a Tender in substitution for the original Tenderer where an even occurs that has the effect of substantially altering the composition or control of the Tenderer or the business of the Tenderer;
k) add to, alter, delete or exclude any of the requirement to be provided by the preferred Tenderer under this RFT;
l) alter, amend or vary the terms of Part G (Draft Contract) at any time, including without limitation during negotiations; and
m) publish or disclose the names of Tenderers (whether successful or unsuccessful).
5.6.2 For the avoidance of doubt, Tourism Australia may exercise its rights under this clause and elsewhere in this RFT at any time and in its absolute discretion, unless this RFT expressly provides otherwise.
5.6.3 For the avoidance of doubt and without limitation, it may be in the public interest suspend or terminate this RFT process if:
a) there is a decision made to cancel or vary the programme to which the procurement relates;
b) there is a machinery of government change which affects responsibilities between agencies for programmes to which the procurement relates;
c) unforeseen technological or environmental change occur which affects the business case for the procurement as specified;
d) unforeseen technical or operational problems occur which can be attributed to inadequate, incorrect or inappropriate specifications in the request document;
e) there is a discovery of new information materially affecting the policy or operational effectiveness of the continuation of a project and/or procurement as specified;
f) funding is unavailable or insufficient through changes to appropriations or inability to obtain authority where necessary; or
g) the Board of Tourism Australia deem suspension or termination of the RFT to be in the public interest;
h) the Minister for Resources, Energy & Tourism does not approve Tourism Australia entering into contract or terminates the RFT process; or
i) The Minister for Finance and Deregulation does not approve Tourism Australia entering into a contract.
5.7 Coordinated Procurement
5.7.1 Without limiting rights referred to in clauses 5.6.1, 5.6.2, and 5.6.3, Tenderers should note that it is Commonwealth policy to develop a coordinated procurement system for the delivery of certain goods and services to Commonwealth departments, agencies and prescribed bodies, where it can be established that the coordinated procurement of those goods and services could deliver savings.
5.7.2 If coordinated procurement contracting or a whole of government panel for particular goods or services is established, Tourism Australia may be required to use that contract or panel unless specifically exempted from doing so.
5.8 Conflict of Interest
5.8.1 Where Tenderers identify that a conflict of interest may arise in the provision of the services, Tenderers are to include such information in their tender.
5.8.2 If at any time prior to entering into a contract for the services, an actual or potential conflict of interest arises or may arise for any Tenderer, other than that already disclosed, that Tenderer should immediately notify Tourism Australia in writing.
5.8.3 If any actual or potential conflict is notified, Tourism Australia may, in its absolute discretion:
a) disregard the tender submitted by such a Tenderer;
b) enter into discussions to seek to resolve such conflict of interest; or
c) take any other action it considers appropriate.
5.9 Tenderer Behaviour
5.9.1 Tenderers must not, and must ensure that their officers, employees, agents and advisors do not, in relation to the preparation, lodgement or assessment of tenders:
a) make any false or misleading or deceptive claim or statement;
b) improperly obtain confidential information;
c) receive improper assistance from any existing or former officer or employee of Tourism Australia;
d) engage in collusive tendering, anti-competitive conduct, unlawful, unethical or other similar conduct with any other Tenderer or other person;
e) attempt to improperly influence an officer or employee of Tourism Australia, violate any applicable laws regarding the offering of inducements; or
f) approach any officer or employee of Tourism Australia other than in the manner set out in this RFT.
5.9.2 Tourism Australia may exclude from consideration any tender lodged by a Tenderer that, in tourism Australia’s reasonable opinion, has failed to comply with this clause.
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5.9.3 No Tenderer may issue any information, publication, document or article for publication in any media which includes details of the Services under the Contract, or which otherwise refers or is connected to Tourism Australia or this RFT process, without prior written approval of Tourism Australia.
6 COMMONWEALTH POLICY REQUIREMENTS
6.1 Confidentiality
6.1.1 Tourism Australia will, subject to this RFT, endeavour to treat the following information as confidential:
a) all tenders received prior to the award of a contract;
b) all unsuccessful tenders, following the award of a contract; and
c) all successful tenders, following the award of a contract but only to the extent that:
i. the contractor requests that specific information in that tender be kept confidential; and
ii. Tourism Australia has determined that specific information is to be kept confidential in accordance with the Guidance on Confidentiality in Procurement (see http://www.finance.gov.au) and has agreed, pursuant to the contract with the contractor, to keep that information confidential.
6.1.2 Notwithstanding clause 6.1.1, Tourism Australia may disclose such information:
a) to its advisers, officers, employees or subcontractors solely in order to conduct the RFT process or to prepare and manage any resultant contract;
b) to the responsible Minister, or to a House or a Committee of the Parliament, where requested;
c) for the purpose of defending any claim or proceeding in relation to this RFT process or any resulting contract;
d) as otherwise required at law or pursuant to Commonwealth policy; or
e) is in the public domain otherwise than due to a breach of the relevant obligations of confidentiality.
6.1.3 Tenderers should be aware that Tourism Australia, as a Commonwealth statutory authority, is subject to specific accountability requirements, which support internal and external scrutiny of its tendering and contracting processes. These include:
a) the policy of the Commonwealth to publish details of agency agreements, Commonwealth contracts and standing offers with an estimated value of $400,000 or more on the AusTender website;
b) the requirement to publish information about certain procurements in Annual Reports; and
c) the requirement to make available, on request, the names of any subcontractors engaged to perform services in relation to a Commonwealth contract (as such, Tenderers should inform all potential subcontractors that their participation in fulfilling a Commonwealth contract may be publicly disclosed).
6.1.4 Tenderers should include in their Tender Response Schedule in Part F of this RFT any request that information be treated as confidential following the award of a contract to it.
6.2 Freedom of Information
6.2.1 The attention of Tenderers is drawn to the Freedom of Information Act 1982 (Cth), which gives members of the public right of access to documents in the possession of the Commonwealth of Australia and its agencies.
6.2.2 The Freedom of Information Act 1982 (Cth) extends as far as possible the right of the community to access information (generally documents) in the possession of the Commonwealth of Australia, limited only by exceptions and exemptions necessary for the protection of essential public interests and the private and business affairs of persons in respect of whom information is collected and held by departments and public authorities.
6.3 Privacy
6.3.1 Tenderers are required to keep confidential any Tourism Australia and Commonwealth confidential information provided for the purpose of preparing the tender, including personal information as defined in the Privacy Act 1988.
6.3.2 Tenderers are advised that it is Commonwealth policy to ensure that there is no loss of privacy protection when a Commonwealth body or agency contracts for the delivery of services. Hence, without limiting the preferred Tenderer's other obligations under the Privacy Act 1988 (Cth), they will need to agree in the Contract not do an act, or engage in a practice, that would breach an Information Privacy Principle under the Privacy Act 1988 (Cth) if done or engaged in by Tourism Australia. The preferred Tenderer also will need to agree in the Contract to impose those same obligations on any subcontractor engaged by the Tenderer.
6.4 Fair Work Principles
6.4.1 Tenderers should note that the Australian Government Fair Work Principles apply to this procurement. More information on fair Work Principles and their associated User Guide can be found at www.deewr.gov.au/fairworkprinciples
6.4.2 In particular all Tenderers should note the in accordance with the Fair Work Principles, Tourism Australia will not enter into a contract with a Tenderer who:
a) fails, when required by the Commonwealth, to confirm it understands and complies with all relevant workplace relations law, occupational health and safety law, or workers’ compensation law;
b) is subject to an order from any Court or Tribunal decisions relating to a breach of workplace relations law, occupational health and safetylaw, or workers’ compensations law with which the Tenderer has not fully complied or is not fully complying;
c) has a Fair Work Act 2009, agreement that was made on or after 1 January 2010 that does not include a genuine dispute resolution procedures; and
d) fails to provide information when request by Tourism Australia relevant to their compliance with the Fair Work Principles.
6.4.3 Tenderers should state in Part F (Tender Response) if they or any subcontractors are currently named as not complying with the Equal Opportunity for Women in the Workplace Act 1999. This requirement extends to each subcontractor named in a tender. It is a Condition for Participation of this RFT process that the Tenderer and any subcontractors are not named as not complying with this Act.
6.5 Audit and Access
6.5.1 The attention of Tenderers is drawn to the Auditor-General Act 1997 which provides the Auditor-General and any authorised person with a right to have, at all reasonable times, access relevant information, documents and records.
6.5.2 Tenderers should obtain, and will be deemed to have obtained, their own independent professional advice on the impact of this Act on their participation in this RFT process.
6.6 Intellectual Property Rights in this RFT
6.6.1 All intellectual property that exists in the information contained in this RFT, or any related or attached material, remains the property of Tourism Australia.
6.6.2 The Tenderer is permitted to use the RFT for the purpose only of compiling its tender and, in the case of the preferred Tenderer(s), for negotiating a Contract with Tourism Australia.
6.7 Intellectual Property Rights in Tenders
6.7.1 Without affecting any intellectual property that may exist in a tender, all tender documents (including paper and electronic copies) become the property of Tourism Australia on lodgement.
6.7.2 Intellectual property rights that may exist in a tender will remain the property of the Tenderer.
6.7.3 The Tenderer licenses Tourism Australia, its officers, employees, agents and advisers to copy, adapt, modify, disclose or do anything else necessary, in Tourism Australia's opinion, to all material (including that which contains intellectual property rights of the Tenderer or other persons) contained in the tender for the purpose of:
a) evaluating/clarifying tenders;
b) negotiation of any Contract with a Tenderer;
c) managing any Contract with the successful Tenderer (if any);
d) audit, governmental and Parliamentary reporting requirements; and
e) responding to any disputes about the RFT Process or requests from Parliament or a Parliamentary Committee.
6.7.4 Tourism Australia may make copies of the tender documents for any purpose related to this RFT.
6.7.5 Tourism Australia may retain such paper and electronic file copies of all tender documents that Tourism Australia considers appropriate.
6.7.6 Tourism Australia reserves the right, in its sole and absolute discretion, to require that at any stage all written information (whether confidential or otherwise and without regard to the type of media on which such information was provided to any Tenderer) provided to Tenderers (and all copies of such information made by Tenderers) be returned to Tourism Australia or destroyed by the Tenderer.
6.8 Anti-terrorism Measures
6.8.1 The Tenderer’s attention is drawn to the list of individuals and groups maintained by the Department of Foreign Affairs and Trade to which the terrorist asset freezing regime applies (refer Charter of the United Nations (Dealing with Assets) Regulations 2008) and the list of prescribed terrorist organisations in the Criminal Code Regulations 2002. The list and more information are available at http://www.dfat.gov.au/. Tourism Australia will not enter into a contract with a person or organisation on the list. It is a Condition of Participation of this RFT process that the Tenderer and any subcontractors are not named on any of these lists.
6.9 Competitive Neutrality
6.9.1 Competitive neutrality requires that Government business activities should not enjoy net competitive advantages over their private sector competitors simply by virtue of public sector ownership.
6.9.2 Tenderers from the public sector must demonstrated in the pricing of their tender that the requirements of competitive neutrality have been met, including payment of relevant taxes and charges, rates of return and cost of funds. Compliance with the requirements of competitive neutrality may be verified by Tourism Australia.
Part C – Tender Evaluation
7 TENDER EVALUATION SUMMARY
7.1 Assessment Objective and Process Outline
7.1.1 Tenders will be evaluated to identify the option that represents best overall value for money; that is, the tender that has the greatest intrinsic merit or benefit in proportion to its price and which takes account of the relative risk of each proposal.
7.1.2 In determining best overall value for money, Tourism Australia:
a) is obliged to satisfy itself that prices offered are reasonable. Tenderers agree to provide access to such information as is determined by Tourism Australia as necessary in order to evaluate the reasonableness of their tendered prices; and
b) may take into account factors including:
i. fitness for purpose;
ii. the performance history of each Tenderer;
iii. the relative risk associated with each tender;
iv. the flexibility to adapt to possible change over the lifecycle of the services;
v. financial considerations including all relevant direct and indirect benefits and costs over the whole procurement cycle; and
vi. the evaluation of contract options.
7.1.3 Tenderers are required to provide access to any information Tourism Australia considers reasonably necessary in order to evaluate their Tender.
7.1.4 As part of the evaluation process:
a) There will be an initial assessment by Tourism Australia to determine whether any Conditions for Participation or Minimum Content and Format Requirements have been met. Any tender which does not meet all conditions and requirements will not be considered further and will be excluded from evaluation;
b) clarification may be sought from Tenderers as to any matter relevant to the tender;
c) Tenderers may be required to give a presentation of their submissions or otherwise interview key personnel. Further details regarding the requirement for presentation or interviews may be provided to all, one, or a limited group of Tenderers in due course;
d) Tourism Australia may visit some or all Tenderer's sites;
e) Tourism Australia may at its sole and absolute discretion in relation to some or all of the Tenderers have discussions with or undertake visits to
customers of Tenderers and their subcontractors, whether or not those customers are listed as referees in the Tenderer's tender;
f) one or more Tenderers may be shortlisted; and
g) it may be necessary for Tenderers to confirm their financial viability and commercial stability. For this purpose, Tenderers should, within 5 days of being requested to do so, provide any requested financial documents or data and any other documents/data relevant to assessing financial viability of the Tenderer's organisation.
7.2 Grounds for Exclusion of Tenders
7.2.1 Tenders will be excluded without further evaluation if:
a) subject to the correction of unintentional errors of form, they do not meet the Minimum Content and Format Requirements specified in this RFT at clause 4.2; or
b) they do not meet the conditions for participation set out in clause 4.3.
7.2.2 Tenders that contain insufficient information to allow evaluation of the Tender will also be excluded from further consideration.
7.2.3 Tourism Australia reserves the right to exclude a Tender, in its sole and absolute discretion, if:
a) it contains a false declaration;
b) it contains false or misleading information or statements;
c) the Tenderer, or a director or officer of the Tenderer, is insolvent or bankrupt; or
d) the Tenderer has an actual, potential or perceived conflict of interest that cannot be managed to the satisfaction of Tourism Australia acting in its absolute discretion.
7.2.4 Tenderers should also be aware that this RFT gives Tourism Australia rights to exclude Tenders on other grounds.
7.3 Evaluation Criteria
7.3.1 In assessing Tenders, Tourism Australia will have regard to the following criteria:
1
The extent to which the proposed technical solution meets the technical, functional, operational and performance requirements stated in the Statement of Requirement.
2
The Tenderer’s price and pricing structure.
3
The Tenderer’s risk profile, including any risks associated with the Tenderer’s organisational and financial capacity.
4
The extent of the Tenderer’s compliance with the Draft Contract and the assessed level of risk relating to the negotiation of a contract acceptable to Tourism Australia.
7.3.2 In assessing Tenderers' technical solutions under evaluation criterion 1 at clause 7.3.1, for primary evaluation, Tourism Australia will have regard to the following technical solution evaluation sub-criteria:
Technical Solution Evaluation Criteria (Weighted)
1. Demonstrated Experience
1.1 Provide one case study to demonstrate the nature and extent of the tenderer’s local experience in delivering an integrated public relations program for a global and / or regional client that incorporates media liaison, content development, social media and influencer management. In responding, please outline how you managed the project’s budget. Case study length: 2 x A4 pages in Times Roman 10 point.
1.2 Provide a summary that demonstrates the tenderer’s insight and
Translation - Italian Governo Australiano – Australia Turismo
Richiesta di Offerta
Per la fornitura di
Servizi di Pubbliche Relazioni in Cina
INDICE
1. PANORAMICA
1.1DOCUMENTI PER LA RICHIESTA DI OFFERTA
1.2 AUSTRALIA TURISMO
1.3 SCOPO DEL PROGETTO
1.4 ELENCO DEI REQUISITI
1.5. TEMPISTICHE DI INVIO DELL’OFFERTA
1.6. DOMANDE E INFORMAZIONI
1.7 CENNI SULL’INDUSTRIA TURISTICA
2. CONSEGNA DELLE OFFERTE
2.1 SCADENZA E CONSEGNA DELLE OFFERTE
2.2 COSA CONSEGNARE
2.3 ALTERAZIONI, CANCELLAZIONI O ILLEGIBILITA’
2.4 CORREZIONI DELLE OFFERTE
2.5 TERMINI DI VALIDITA’ DELL’OFFERTA
2.6 PROPRIETA’ DELL’OFFERTA
2.7 NOTIFICHE DI VARIAZIONI AL BANDO
2.8 INTEGRITA’ DELL’OFFERTA
3. AUSTENDER
3.1 NORME E CONDIZIONI DI UTILIZZO DI AUSTENDER
3.2 CONSEGNARE LE OFFERTE ATTRAVERSO AUSTENDER
4. REQUISITI
4.1 DICHIARAZIONI DI CONFORMITA’
4.2 CONTENUTI E TIPOLOGIA DEI REQUISITI
4.3 CONDIZIONI DI PARTECIPAZIONE
4.4 DETTAGLI DEL BANDO
4.5 ASSICURAZIONE
4.6 SUBAPPALTATO
4.7 REFERENZE
4.8 RISERVATEZZA
4.9 OFFERTE PARZIALI E OFFERTE ALTERNATIVE
4.10 OFFERTE CONGIUNTE
4.11 BOZZA DEL CONTRATTO
4.12 GIUSTIFICATIVI
4.13 SICUREZZA, INTEGRITA’, RISCHI E CONTROLLI FINANZIARI
5. PARTECIPAZIONE ALLE PROCEDURE DI RICHIESTA DI OFFERTA
5.1 RICONOSCIMENTI E LIBERATORIA
5.2 COSTI DELL’OFFERTA
5.3 CONTRATTO
5.4 RESPONSABILITA’ LIMITATA
5.5 DICHIARAZIONI PUBBLICHE
5.6 DIRITTI DI AUSTRALIA TURISMO
5.7 APPALTO COORDINATO
5.8 CONFLITTO DI INTERESSI
5.9 COMPORTAMENTO DELL’OFFERENTE
6. NORMATIVE DEL COMMONWEALTH
6.1 RISERVATEZZA
6.2 LIBERTA’ DI INFORMAZIONE
6.3 PRIVACY
6.4 DIRITTO DEL LAVORO
6.5 VERIFICA CONTABILE E ACCESSO AI BILANCI
6.6 PROPRIETA’ INTELLETTUALE IN QUESTO BANDO
6.7 PROPRIETA’ INTELLETTUALE NEI BANDI
6.8 MISURE ANTI TERRORISMO
6.9 IMPARZIALITA’
7. VALUTAZIONE DELLE OFFERTE
7.1 VALUTAZIONE DEGLI OBIETTIVI E DESCRIZIONE DELLE PROCEDURE
7.2 PRINCIPI DI ESCLUSIONE DELLE OFFERTE
7.3 CRITERI DI VALUTAZIONE
8. PROCEDURE DI VALUTAZIONE DELLE OFFERTE
8.1 FASE 1 – APERTURA DEI PLICHI ELETTRONICI (AUSTENDER)
8.2 FASE 2 – CONDIZIONI DI PARTECIPAZIONE ALLA VALUTAZIONE
8.3 FASE 3 – VALUTAZIONE DELLA CONFORMITA’ DELL’OFFERTA
8.4 FASE 4 – RISPOSTA DELL’OFFERENTE
8.5 FASE 5 – PREZZI OFFERTI
8.6 FASE 6 – PROFILO DI RISCHIO
8.7 FASE 7 – PRESENTAZIONI
8.8 FASE 8 – COLLOQUI
8.9 FASE 9 – VALUTAZIONI ECONOMICHE
8.10 DELIBERE DEI DELEGATI DELLA COMMESSA
8.11 NEGOZIAZIONE DEL CONTRATTO
8.12 PROCEDURE DI VERIFICA
8.13 PROCEDURE DI RICORSO
9. DESCRIZIONE DEI SERVIZI RICHIESTI
9.1 SOGGETI DETNTORI DELLEAZIONI STRATEGICHE
9.2 DETTAGLI DEI
10. CONDIZIONI DI PARTECIPAZIONE
10.1 REQUISITI OBBLIGATORI
11. PROSPETTO DI RISPOSTA ALL’OFFERTA
11.1 MODELLO DI PROSPETTO DI OFFERTA
12. BOZZA DI CONTRATTO
12.1 NORME E CONDIZIONI DEL CONTRATTO
13. LISTA PER L’OFFERENTE
14. APPENDICE 1 CONSEGNA DEL PROGETTO
Sezione A – Panoramica e specifiche del servizio
1. PANORAMICA
1.1. Documentazione necessaria per partecipare alla Richiesta di Offerta (RFT)
1.1.1. Gli offerenti devono scaricare la documentazione ufficiale della Richiesta di Offerta (RFT) dalla piattaforma AusTender (www.tenders.gov.au).
1.1.2. La documentazione della RFT comprende:
Sezione A – panoramica e dettagli del servizio
Sezione B – condizioni di offerta
Sezione C – valutazione dell’offerta
Sezione D – elenco dei servizi richiesti
Sezione E – condizioni di partecipazione
Sezione F - schema di risposta all’offerta
Sezione G – bozza di contratto
Sezione H – lista di controllo dell’offerente
Appendice 1 – Consegna del progetto
1.2. Australia Turismo
1.2.1. Australia Turismo è un’autorità statale del Commonwealth Australiano che ha lo scopo di promuovere l’Australia come meta turistica a livello nazionale e internazionale.
1.2.2. Australia Turismo identifica il suo obiettivo primario nella valorizzazione dei vantaggi economici, ambientali e sociali del turismo in Australia. Australia Turismo è governata da un consiglio di amministrazione gestito direttamente dal Ministero del Turismo.
1.2.3. Le funzioni principali di Australia Turismo, regolamentate dal Tourism Australia Act del 2004, sono:
a) Accrescere la percezione dell’Australia come meta turistica nei potenziali turisti internazionali;
b) Accrescere la percezione dell’Australia come meta di viaggio nei potenziali turisti nazionali;
c) Accrescere la conoscenza dell’Australia nei potenziali turisti nazionali e internazionali;
d) Accrescere il desiderio di viaggiare in Australia nei potenziali viaggiatori nazionali e internazionali;
e) Accrescere il desiderio nei potenziali turisti, tanto nazionali quanto internazionali, di viaggiare in Australia;
f) Condurre ricerche e analizzare il turismo nazionale e internazionale;
g) Comunicare efficacemente con l’industria turistica australiana relativamente alle problematiche di cui potrebbe risentire;
h) Accrescere la percezione dell’importanza del turismo per l’economia, la società e l’ambiente australiano in tutta l’Australia.
1.2.4. Australia Turismo ha uno staff di 200 unità in tutto il mondo, dislocate in 14 uffici nelle città di Sydney, Auckland, Londra, Francoforte, Los Angeles, Toronto, Tokyo, Seoul, Hong Kong, Shanghai, Taipei, Luala Lumpur e Mumbai.
1.3. Obiettivi dell’appalto
1.3.1. L’obiettivo di questo appalto è la nomina di un’Agenzia di Pubbliche Relazioni che possa lavorare a supporto delle azioni di promozione e marketing svolte da Australia Turismo in Cina.
1.3.2. Come parte di questi obiettivi e al fine di ottenere i risultati migliori, Australia Turismo è alla ricerca di un servizio eccellente svolto con grande impegno.
1.4. Elenco dei servizi richiesti
1.4.1. L’agenzia prescelta svolgerà i seguenti servizi:
a) Servizi di PR a budget:
• Strategia annuale di Pubbliche Relazioni in linea con il Piano Operativo Annuale di Australia Turismo
• Attività giornaliera di Pubbliche Relazioni che includa relazioni con i media, rassegne stampa, sviluppo di contenuti, ospitalità di media internazionali, ospitalità di opinion leader, iniziative sui social media, gestione di programmi influencer, conferenze e presentazioni.
b) Servizi di PR a commissione:
• Consegna di strategie e campagne di Pubbliche Relazioni annuali
• Consegna di una Strategia di Program Influencer
c) Servizi di PR ad hoc
1.4.2. Ulteriori dettagli sulle richieste di Australia Turismo, sono delineati nella Sezione D (Descrizione dei Servizi Richiesti)
1.4.3. Le offerte verranno valutate in base al processo di valutazione descritto nell’articolo 7, Parte C (Valutazione delle Offerte).
1.4.4. Australia Turismo si propone di ingaggiare il miglior offerente per la fornitura di servizi in ottemperanza con le norme prescritte dalla bozza di contratto come da Sezione G (Bozza di Contratto).
1.4.5. La durata proposta nella Bozza di Contratto è di un periodo iniziale di tre (3) anni.
1.4.6. La Bozza di Contratto fornirà l’opzione di estendere la durata per ulteriori dodici (12) mesi. Non c’è alcuna garanzia che questa opzione verrà effettivamente applicata.
1.5. Tempistiche
1.5.1. Quella che segue è una tabella indicativa che delinea l’articolazione della procedura di partecipazione alla Richiesta di Offerta (RFT).
Descrizione delle attività principali Date per il completamento delle attività
Pubblicità dell’offerta su AusTender/Stampa locale (Apertura dell’offerta) 28 marzo 2011
Chiusura del periodo per la richiesta di chiarimenti 18 aprile 2011
Scadenza del bando 27 aprile 2011
Procedura di valutazione offerte (incluse presentazioni) 27 maggio 2011
Negoziazione del contratto 20 giugno 2011
Firma del contratto 2 giugno 2011
Inizio delle attività 01 luglio 2011
1.6. Chiarimenti e ulteriori informazioni in merito alla Richiesta di Offerta
1.6.1. Tutte le richieste di informazioni in merito a quanto non esplicitamente espresso nella presente RFT devono essere formalmente inoltrate via mail e indirizzate al responsabile di riferimento:
Jamie Song
Responsabile di riferimento
Australia Turismo
Email: [email protected]
1.6.2. Australia Turismo risponderà ad ogni ragionevole richiesta di chiarimento che perverrà dagli offerenti entro i termini indicati nell’art. 1.5, in particolare:
a) Domande e risposte verranno rese note a tutti i potenziali offerenti attraverso il sistema AusTender (senza rendere nota la fonte della domanda);
b) Qualsiasi informazione confidenziale relativa all’offerente (che è espressamente definita tale dall’offerente stesso) verrà rimossa prima di pubblicare la richiesta di chiarimenti sulla piattaforma AusTender.
1.6.3. Tutte le comunicazioni relative alla RFT dovrebbero essere indirizzate al responsabile di riferimento(attraverso le modalità di contatto specificate sopra) e a nessun altro impiegato di Australia Turismo o ad altre persone. L’offerente che comunicherà con soggetti diversi dal responsabile di riferimento, verrà squalificato.
1.6.4. Australia Turismo si avvale della facoltà di negare agli offerenti informazioni ritenute:
a) Confidenziali;
b) Dati sensibili;
c) Possibile impedimento alla competizione attuale e futura;
d) Da Australia Turismo, a sua discrezione, non inerenti alle condizioni del servizio o all’invio dell’offerta;
e) Ingiustamente vantaggiose, ai fini della RFT, per un singolo offerente
1.6.5. In questa RFT per offerente si intende qualunque persona o organizzazione che riceve questa RFT e consegna un’offerta in risposta.
1.7. Cenni sull’Industria Turistica
1.7.1. Non verranno fornite informazioni relative al settore turistico per questa RFT
Sezione B Condizioni per l’Offerta
2. CONSEGNA DELL’OFFERTA
2.1. Scadenza del bando e consegna delle offerte
2.1.1. Tutte le richieste di informazioni in merito a quanto non esplicitamente espresso nella presente RFT devono essere formalmente inoltrate via mail e indirizzate al responsabile di riferimento:
3. CONSEGNA DELL’OFFERTA
3.1. Scadenza del bando e consegna delle offerte
3.1.1. Tutte le richieste di informazioni in merito a quanto non esplicitamente espresso nella presente RFT devono essere formalmente inoltrate via mail e indirizzate al responsabile di riferimento:
4. CONSEGNA DELL’OFFERTA
4.1. Scadenza del bando e consegna delle offerte
4.1.1. Tutte le richieste di informazioni in merito a quanto non esplicitamente espresso nella presente RFT devono essere formalmente inoltrate via mail e indirizzate al responsabile di riferimento:
5. CONSEGNA DELL’OFFERTA
5.1. Scadenza del bando e consegna delle offerte
5.1.1. Tutte le richieste di informazioni in merito a quanto non esplicitamente espresso nella presente RFT devono essere formalmente inoltrate via mail e indirizzate al responsabile di riferimento:
6. CONSEGNA DELL’OFFERTA
6.1. Scadenza del bando e consegna delle offerte
6.1.1. Tutte le richieste di informazioni in merito a quanto non esplicitamente espresso nella presente RFT devono essere formalmente inoltrate via mail e indirizzate al responsabile di riferimento:
7. CONSEGNA DELL’OFFERTA
7.1. Scadenza del bando e consegna delle offerte
7.1.1. Tutte le richieste di informazioni in merito a quanto non esplicitamente espresso nella presente RFT devono essere formalmente inoltrate via mail e indirizzate al responsabile di riferimento:
8. CONSEGNA DELL’OFFERTA
8.1. Scadenza del bando e consegna delle offerte
8.1.1. Tutte le richieste di informazioni in merito a quanto non esplicitamente espresso nella presente RFT devono essere formalmente inoltrate via mail e indirizzate al responsabile di riferimento:
Sezione D Descrizione dei Servizi Richiesti
9. DETTAGLI DEI SERVIZI OGGETTO DELL’OFFERTA
9.1. Soggetti detentori delle azioni strategiche
9.1.1. Australia Turismo desidera acquistare servizi da un’agenzia di pubbliche relazioni al fine di sviluppare Campagne di PR che forniscano supporto a Australia Turismo, per raggiungere l’obiettivo a lungo termine di raddoppiare il capitale speso per il pernottamento all’interno dell’Industria Turistica Australiana entro il 2020, da $70 miliardi a $140 miliardi.
9.2. Dettagli dei servizi richiesti
9.2.1. Prima Richiesta – Servizi di PR a budget
a) STRATEGIA DI PR ANNUALE
L’agenzia di PR dovrà sviluppare una strategia annuale di pubbliche relazioni a supporto della consegna del Piano Operativo Nipponico di Australia Turismo (AOP). Questa strategia avrà l’obiettivo di stimolare l’entusiasmo, il sostegno e la pubblicità per passaparola, dell’esperienza di una vacanza australiana tra il pubblico target.
La strategia annuale di PR dovrà prevedere una serie di attività che includeranno tutte o parte delle seguenti azioni:
i. Creare un’impronta positiva, dare pubblicità web e sui media dell’Australia come un’entusiasmante meta turistica di cui approfittare subito. Questa pubblicità dovrà concentrarsi sui consumatori incorporando e portando la storytelling australiana oltre i canali tradizionali di viaggi e turismo. I consumatori target dovranno essere individuati all’interno del AOP (Piano Operativo Annuale Australia Turismo) e i risultati della pubblicità dovranno riflettere i messaggi chiave del brand Australia, il posizionamento del brand e il richiamo del brand (brand proposition).Tutti gli strumenti multimediali verranno isolati, registrati e valutati.
ii. Lavorare con network di influenzatori per generare un passaparola positivo riguardo l’Australia come meta turistica.
iii. Ospitalità di stampa cinese, di influenzatori digitali sul web e sui media tradizionali (prolifici appassionati di social media e bloggers) in Australia per itinerari ad hoc.
iv. Stabilire partnership che possano portare la storytelling dell’Australia come meta turistica, oltre i canali tradizionali.
v. Generare un dialogo positivo consumer-to-consumer sull’Australia come meta turistica, all’interno dei forum digitali d’importanza primaria come i siti di social network.
vi. Accrescere le opportunità al passo con le tempistiche delle azioni di marketing di Australia Turismo, ad es. comunicazione diretta e cooperativa del brand, gare tra consumatori, iniziative su canali commerciali, ecc.
vii. Identificare le opportunità strategiche che diano la possibilità a Australia Turismo di creare partnership con le maggiori case di produzione, programmatori, o canali di trasmissione, allo scopo di promuovere l’Australia come meta turistica. L’esito di questa azione potrebbe essere un film shoot in Australia.
viii. Aumentare il traffico sui portali di Australia Turismo
Questa strategia potrà inoltre prevedere una fase di implementazione che include:
i. Obiettivi della comunicazione
ii. Strumenti e canali da usare per la comunicazione
iii. Tempistiche di implementazione
iv. Requisiti
v. Budget necessario
vi. Contesto
vii. Metodologie di valutazione e quadro indicativo dei punti strategici di ciascuna attività
b) GESTIONE DELLEATTIVITA’ GIORNALIERE
In aggiunta a tutte quelle attività che verranno sviluppate all’interno della strategia annuale di PR, l’agenzia dovrà gestire le seguenti attività su base continuativa. Queste attività andranno ad integrare la strategia di PR annuale:
Contatti con i media
i. Creare forti relazioni con i rappresentanti dei media principali e gestire il database dei media per Australia Turismo
ii. Gestione generale delle richieste dei media inclusa l’ospitalità della hotline dei media
iii. Scrivere e stampare comunicati stampa attingendo da proprie fonti di ricerca oppure dal materiale fornito da Australia Turismo alla stampa, ai media online e ai media tradizionali
iv. Stampare comunicati stampa dal materiale fornito da Australia Turismo alla stampa, ai media online e ai media tradizionali
v. Dare una pubblicità positiva alle nuove mete turistiche in Australia all’interno della stampa commerciale turistica.
vi. Inviare articoli di punta alla stampa di settore e ai media online e ai media tradizionali
vii. Organizzare interviste e incontri one-to-one su richiesta
viii. Addestrare i senior executive e i manager a rapportarsi con i media
ix. Identificare in maniera proattiva le opportunità sui media e darne notizia a Australia Turismo e cogliere prontamente queste opportunità
x. Identificare problematiche inerenti ai media, informarne Australia Turismo e risolvere le problematiche.
xi. Gestire problematiche e criticità che possano colpire la reputazione di Australia Turismo o l’Australia come meta turistica.
xii. Sviluppare media kit quando e se necessario
Media monitoring
i. Monitoraggio di tutti i canali mediatici – stampa, web, e media tradizionali, inclusi i canali consumer e trade – per la pubblicità generata sul mercato e risultante dalle attività iniziate da Australia Turismo
ii. Isolare tutti i fenomeni mediatici generati – stampa, web, media tradizionali, inclusi i canali consumer e trade – risultanti dalle attività di promozione di Australia Tursimo che l’Agenzia è stata incaricata di consegnare
iii. Valutazione di tutti i fenomeni mediatici generati e risultanti dalle attività promozionali di Australia Turismo in termini di:
iv. Positività, negatività o neutralità di ciascun articolo
v. Veicolazione di messaggi chiave
vi. Influenza di ogni articolo
vii. Valore pubblicitario di ciascun articolo (basato su un rapporto 1:1)
viii. Scelta di tematiche per ciascun articolo riferite alle esperienze australiane (gente, natura, viaggi, spiagge; cibo e vino; città; gli outback e l’Australia degli aborigeni)
ix. Reportistica mensile della copertura mediatica ottenuta.
Sviluppo di contenuti
i. A partire dalle proprie fonti di ricerca o da materiali forniti da Australia Turismo, l’Agenzia dovrà:
ii. Scrivere comunicati stampa, articoli, newsletter, schede informative, guide per mete turistiche, fare invii massivi di e-mail e indirizzare questi all’audience appropriato, includendo ma non limitandosi a:
iii. Media di settore
iv. Operatori del settore
v. Scrivere comunicati stampa, articoli, newsletter, schede informative, guide per mete turistiche, fare invii massivi di e-mail.
vi. Isolare tutti i fenomeni mediatici generati – stampa, web, media tradizionali, inclusi i canali consumer e trade – e risultanti dalle attività di promozione di Australia Tursimo che l’Agenzia è stata incaricata di consegnare.
vii. Valutazione di tutti i fenomeni mediatici generati come risultato delle attività promozionali di Australia Turismo in termini di:
viii. Positività, negatività o neutralità di ciascun articolo
ix. Veicolazione di messaggi chiave
x. Influenza di ogni articolo
xi. Valore pubblicitario di ciascun articolo (basato su un rapporto di 1:1)
xii. Scelta di tematiche per ciascun articolo riferite alle esperienze australiane (gente, natura, viaggi, spiagge; cibo e vino; città; gli outback e l’Australia degli aborigeni).
xiii. Reportistica mensile della copertura mediatica ottenuta.
Ospitalità dei media internazionali
L’agenzia gestirà le richieste dei media di visitare l’Australia come parte del Programma Mediatico Internazionale. Al momento dell’autorizzazione a procedere, l’Agenzia verrà incaricata di gestire tutti gli aspetti delle visite in collaborazione con lo staff di Sydney di Australia Turismo. Tutti gli incaricati lavoreranno insieme alle Organizzazioni Turistiche Statali situate in Cina occupandosi della scelta delle mete (vedere Appendice 1 – scopi dell’ospitalità – per la gamma di attività che sarà necessario gestire in merito all’ospitalità dei media in Australia).
Iniziative all’interno del programma di visite da parte degli opinion leaders
L’agenzia gestirà le richieste pervenute dagli influenzatori digitali (blogger e appassionati di social network) di visitare l’Australia all’interno del Programma di Visite da parte degli Opinion Leader. Al momento dell’autorizzazione a procedere, l’Agenzia avrà l’incarico di gestire tutti gli aspetti delle visite in collaborazione con lo staff di Sydney di Australia Turismo. Tutti gli incaricati lavoreranno insieme alle Organizzazioni Turistiche Statali situate in Cina occupandosi della scelta delle mete (vedere Appendice 1 – scopi dell’ospitalità – per la gamma di attività che sarà necessario gestire in merito all’ospitalità degli influenzatori digitali in Australia).
Iniziative sui social network
Verrà richiesto all’agenzia di essere al passo con i rapidi e continui cambiamenti dei social network e di fornire adeguata consulenza a Astralia Turismo riguardo le strategie di PR più appropriate in linea con l’ AOP (Piano Operativo Annuale), che includano ma non si limitino a:
i. Sviluppare e creare contenuti per social network e pubblicarli sui siti approvati. Questi contenuti verranno creati appositamente per innescare conversazioni e scambio di contenuti tra i consumatori, riguardo l’Australia e che riconducano gli utenti ai portali di Australia Turismo.
ii. Sviluppare campagne per agganciare i fan dell’Australia presenti sui social network e per acquisirli come utenti dei portali di Australia Turismo.
iii. Sviluppare campagne specifiche sull’Australia come meta turistica, per far affluire i fan sui social network approvati e utilizzare i risultati di queste campagne per generare pubblicità.
International profile with extensive experience in translation, interpreting, transcription, copywriting and transcreation.
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