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Rates
English to Russian - Standard rate: 0.09 EUR per word / 15 EUR per hour English to Ukrainian - Standard rate: 0.09 EUR per word / 15 EUR per hour German to Russian - Standard rate: 0.09 EUR per word / 15 EUR per hour German to Ukrainian - Standard rate: 0.09 EUR per word / 15 EUR per hour Russian to English - Standard rate: 0.09 EUR per word / 15 EUR per hour
Ukrainian to English - Standard rate: 0.09 EUR per word / 15 EUR per hour Ukrainian to Russian - Standard rate: 0.04 EUR per word / 7 EUR per hour Russian to Ukrainian - Standard rate: 0.04 EUR per word / 7 EUR per hour
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English to Russian: Marketing Sample Translation General field: Marketing Detailed field: Marketing / Market Research
Source text - English The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs.
Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy.
Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses.
Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand.
Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits.
Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members.
Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives.
Translation - Russian Общая маркетинговая стратегия организации должна быть нацелена на развитие отношений с клиентами, чтобы понимать их потребности, а также разрабатывать товары, услуги и идеи, способные удовлетворять эти потребности.
Сбор информации: изучайте потенциальных клиентов, их потребности и покупательские пристрастия, чтобы понимать, какие товары, услуги и идеи они хотят покупать.
Оценка организационного потенциала: определите, что ваша организация может производить относительно хорошо, а что не может, основываясь на ее сильных и слабых сторонах.
Определение рыночных возможностей: изучайте текущий рынок на наличие замыслов товара, ищите возможности, например, отсутствие конкуренции или высокий спрос.
Постановка целей маркетинговой стратегии: определите результаты, необходимые для достижения целей организации, например, определенный рост продаж или чистой прибыли.
Составление плана действий: запишите конкретные шаги, которые должна сделать организация для достижения маркетингового плана, и распределите обязанности между сотрудниками.
Мониторинг и оценка: регулярно изучайте маркетинговый план, по крайней мере, раз в 4 месяца, чтобы отслеживать прогресс по сравнению с поставленными целями.
English to Ukrainian: Marketing Sample Translation General field: Marketing Detailed field: Marketing / Market Research
Source text - English Understanding purchasing and consumption behaviour is a key challenge for marketers.
Consumer behaviour, in its broadest sense, is concerned with understanding both how purchase decisions are made and how products or services are consumed or experienced.
Some purchase decisions involve long, detailed processes that include extensive information search to select between competing alternatives.
Other purchase decisions, such as impulse buys or habitual purchases, are made almost instantaneously with little or no investment of time or effort in information search.
Some purchase decisions are made by groups (such as families, households or businesses) while others are made by individuals.
When a purchase decision is made by a small group, such as a household, different members of the group may become involved at different stages of the decision process and may perform different roles.
For example, one person may suggest the purchase category, another may search for product-related information while yet another may physically go to the store, buy the product and transport it home.
It is customary to think about the types of decision roles; such as:
The Initiator
the person who proposes a brand (or product) for consideration (something in return);
The Influencer
someone who recommends a given brand;
The Decider
the person who makes the ultimate purchase decision;
The Purchaser
the one who orders or physically buys it;
The User
the person who uses or consumes the product.
In a family unit, the adult female often makes brand choices on behalf of the entire household, while children can be important influencers
Translation - Ukrainian Основною проблемою маркетологів є розуміння поведінки покупців і споживачів.
У найширшому розумінні поведінка споживачів пов’язана розумінням того, як приймають рішення про покупку, а також як споживають і сприймають товари та послуги.
За деякими рішеннями про покупку стоять тривалі та детальні процеси, в тому числі поглиблений пошук інформації для вибору між конкурентними альтернативами.
Інші рішення про покупку, як от імпульсивні або звичні покупки, приймають майже миттєво, майже або зовсім не витрачаючи час на пошук інформації.
Деякі рішення про покупку приймають у групах (як от сім’ї, домогосподарстві або компанії), а інші — окремі особи.
Якщо рішення про покупку приймають у невеликій групі, як от домогосподарство, інші члени групи можуть також брати участь у процесі прийняття рішення на різних етапах та виконувати різні ролі.
Наприклад, одна особа може запропонувати категорію покупки, інша може шукати інформацію, пов’язану з товаром, а ще інша — фізично піти в магазин, купити товар і привезти його додому.
Заведено думати про типи ролей в прийнятті рішень, а саме:
Ініціатор
особа, яка пропонує бренд (або товар) на розгляд (щось інше в замін на щось);
Порадник
особа, яка радить конкретний бренд;
Особа, яка приймає рішення
особа, яка приймає вирішальне рішення про покупку;
Покупець
особа, яка замовляє або фізично купує товар;
Користувач
особа, яка використовує або споживає товар.
У сім’ях жінки часто приймають рішення щодо вибору брендів від імені всього домогосподарства, в той час як важливими порадниками можуть бути діти
English to Ukrainian (Institute of Translation and Interpreting) English to Ukrainian (Ivan Franko National University of L'viv, verified) English to Russian (Ivan Franko National University of L'viv, verified) German to Russian (Ivan Franko National University of L'viv, verified) German to Ukrainian (Ivan Franko National University of L'viv, verified)
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Bio
Welcome to my Proz profile!
My name is Iryna, and I am passionate about translation and learning languages. I am a native speaker of Ukrainian and Russian and fluent in English and German.
- Technical (user guides, manuals, quick start guides, operation and maintenance guides to household appliances and professional equipment, furniture and consumer goods);
- Localization (website localization, UI localization, knowledge base articles, software strings, email templates and newsletters, help articles, e-commerce)
- Marketing and advertising (press releases, corporate presentations, brand books, POS materials, marketing surveys, polls and questionnaires).
In what CAT tools I work:
Trados Studio 2015, Trados Studio 2017, Across v. 7, MemoQ 2014 R2, Memsource (the only Memsource certified user from Ukraine), Smartcat, SDL Passolo 2018, Smartling, Translation Workspace, Sisulizer, Smartling, XTM.
Education:
2008, Bachelor Diploma issued by the Ivan Franko National University of Lviv majoring in English to Ukrainian translation 2009, Specialist Diploma issued by the Ivan Franko National University of Lviv majoring in English to Ukrainian translation
CPD:
Courses in website localization at Udemy by Dorota Pawlak, duration: 2.5 hours;
Courses in copywriting at Udemy by Len Smith;
Courses in copywriting at Udemy by Eric John Campbell;
Google Localization Essentials at Udacity, duration: 2 weeks;
Google Digital Marketing Course, duration: 40 hours;
Workshop by Sameh Ragab "Upgrade Your Tech Skills to Pro" at Ukrainian Translation Industry Conference (UTIC) in Orlivshchyna, Dnipropetrovsk region, July 25, workshop duration: 4 hours.
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This user has reported completing projects in the following job categories, language pairs, and fields.
Project History Summary
Total projects
14
With client feedback
0
Corroborated
0
0 positive (0 entries)
positive
0
neutral
0
negative
0
Job type
Translation
8
Software localization
4
Editing/proofreading
1
Post-editing
1
Language pairs
English to Ukrainian
6
English to Russian
4
German to Ukrainian
2
Ukrainian to English
1
Russian to English
1
Specialty fields
Computers: Software
3
Furniture / Household Appliances
2
Computers: Hardware
1
Marketing / Market Research
1
Agriculture
1
Other fields
Social Science, Sociology, Ethics, etc.
1
Mechanics / Mech Engineering
1
Construction / Civil Engineering
1
Medical: Instruments
1
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