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French to English: Stratรฉgie marketing General field: Bus/Financial Detailed field: Marketing / Market Research
Source text - French Une stratรฉgie marketing d'entreprise est une dรฉmarche dโรฉtude et de rรฉflexion dont le but est de s'approcher au plus prรจs de lโadรฉquation offre-demande.
Cette dรฉmarche s'inscrit au sein de la stratรฉgie de l'entreprise.
Il s'agit pour l'entreprise de viser ร augmenter le chiffre d'affaires, les parts de marchรฉ et la permanence des clients par diffรฉrenciation, motivation ou adaptation de l'offre solvable augmentant ainsi les รฉconomies d'รฉchelle.
Dans ce cadre, le marketing stratรฉgique, composante de la stratรฉgie marketing, s'assure auprรจs des autres fonctions clรฉs de l'entreprise (gestion de la qualitรฉ, logistique, management du systรจme d'information, gestion des ressources humaines) de la faisabilitรฉ de l'offre.
La stratรฉgie marketing se confond souvent avec la stratรฉgie d'entreprise notamment dans les organisations faisant appel ร un nombre restreint de mรฉtiers (de DAS) et nรฉgocie ainsi directement l'optimisation des synergies (ou flexibilitรฉ) de l'organisation et la rentabilitรฉ attendue par le service financier.
En fait, elle se rรฉsume souvent ร l'รฉlaboration d'un marketing-mix dont la cible dรฉsignรฉe est le client.
Translation - English A corporate marketing strategy is a study and reflection process whose objective is to get as close as possible to balancing the supply and demand.
This process is part of the company's strategy.
It's necessary for the company to aim to increase the revenue, the market shares and the client permanency by differentiation, motivation or adaptation of the solvent supply thus increasing the economies of scale.
In this context, the strategic marketing, element of the marketing strategy, ensures with the other key functions of the company (quality management, logistics, management of the information system, Human Resources management) the feasibility of the supply.
The marketing strategy is often confused with the corporate strategy especially in organizations that have a limited number business units (SBU) and thus negotiate directly the synergys optimisation (or flexibility) of the organization and the expected rentability by the financial service.
In fact, it is often summarized as the development of a marketing-mix whose designed target is the client.
Korean to English: Jeremiah 17 (Sermon) General field: Other Detailed field: Religion
Translation - English The first verse of the main text mentions these 3 metaphors: the โiron scribe with a diamond tip,โ the โtablet of the heartโ and the โhorns of the altar.โ Then, what would be the meaning behind these? It is to point out Israelโs sins.
First letโs look at the metaphor of the iron scribe with a diamond tip. Diamonds are the strongest rocks that exist, therefore this implies that they are sharpening the iron scribe by adding a diamond tip to its end.
When they cut the glass, they sharpen the diamond tip. The more you cut a diamond the more it shines. Comparing diamonds to Christians, the saints that have been cut more by the word of God will shine the most.
Next letโs analyze the metaphor of the โtablet of the heartโ: in other translations of the bible itโs described as a โstone heart.โ But peopleโs hearts shouldnโt be like a rock, they should have a soft and open heart, like a fertile field, that way Godโs words will be able to be planted in it.
Those who have planted the Word in their clay-like hearts will obey God and this means that in the eyes of the Lord our hearts are as precious as diamonds.
Next, the reference of the โhorns of the altarโ inside the church. The horns refer to the pillars that surround the altar where we do the offering to worship God in the Temple. The pillars symbolize the Lordโs strength, power and salvation and act as an anchor for the sacrifice.
The New Testament says that we must treat ourselves as temples and the Bible tells us to please God by giving our bodies as a holy living sacrifice. Thus, when it mentions the horns at the four corners of the altar it means that, in order to give ourselves to God, we must anchor our thoughts, hearts, eyes and ears on the word of the Lord. This is how we offer ourselves as living sacrifices on the horns of the altar.
Todayโs text talks about Israelโs sins of the heart and on the altar. Itโs the sin of forsaking their faith in God, their fear and their dependence in the Lord and starting venerating other gods.
Itโs not that God said โI will give you judgment with no mercy, you sinners!โ Referring to the sins engraved on the stonelike tablet of the heart by the sharpened diamond tip and the sins carved on the horns of the altar.
If we read the Book of Jeremiah wrong, it might seem that God gave judgment with no compassion and it seems that all humans are sinners. When instead, what the Book of Jeremiah is saying is that the Lord will show sinners the path to forgiveness.
โIf you will return, then return to me.โ The Lord doesnโt give punishment for the sake of it, he is waiting for us to change direction and go back to him. God, with his fair judgment, will give an opportunity to redeem themselves even to those who rebel until the end. On todayโs text, Iโll only talk about two points.
First, the Evil inside us. It tells us about Israelโs sins carved on their hearts and on the horns of the altar. It doesnโt mean that they worship in the Temple. They basically went to Church and gave the sacrificial offering.
The important point is that even though they were in the temple, they didnโt worship with their spirits. They didnโt worship from their spiritual temple. The New Testament tells us that each of us is a temple of the Lord.
Even if our body is at church, if our spiritual templeโs doors are closed we arenโt worshiping God. Even if we always go to the physical church, if the doors to our invisible temple are closed, that worshiping isnโt real.
The Bible says that worshipers worship in spirit and in truth. This worshiping isnโt the kind that we can see with our eyes, itโs the worship that we do in the temple of our hearts.
The Lord commanded Jeremiah to stand at the door and proclaim to those who come to the Temple that while they didnโt correct their ways and their deeds, they couldnโt call that place the Temple of Jehovah.
The Lord is always checking our hearts and seeing the deeds and actions of men. Even though Israelites were sitting at the Temple, looking at their conduct, even though they still called it temple they werenโt worshiping God anymore. Instead they had forsaken the Lord and started serving other gods in their hearts.
Those people, while serving other gods in the temple of their hearts, come to the Lordโs house, thatโs what the sin of the horns of the altar in the temple means. In the same way, when we have let the sin be carved in the temple of our hearts, just because we go to church it doesnโt mean we are serving God. On the contrary, we are committing the sin at the horns of the altar. Matthew 5 says: โIf you are offering your gift at the altar and there remember that your brother has something against you, leave your gift there before the altar. First go and be reconciled to your brother, then come and offer your gift.โ [๋ํฌ๊ฐ ๋ถ์ด ๋๋ ํด๊ฐ์ง๋ ๊ฒ์ ๋๊ธฐ์ง๋ง๋ผ]? These words show us how important is to worship the Lord in truth and spirit in the Temple of our hearts.
Even if I go to worship the Lord, if my thoughts stray and my heart is captivated by earthly things then Iโve forsaken the Lord and have started worshiping other gods. Instead of fearing and leaning on God, Iโm fearing and leaning on those earthly things.
Jeremiah 2:13 tells us about the two sins of Israel, the sin of forsaking God, the fountain of the living water: In verse 13 of the text, about the sin of forsaking the Lord it says: He who forsakes the Lord, fountain of the living water, carves his sin with the tip of the diamond scribe.
2:13 tells us that a broken well that canโt contain water is a sin. But, how can it be a sin to dig a broken well? Jeremiah explains this one more time on verse 14.
2:19 tells us โyour sins will condemn you.โ Therefore, when it tells us โconsider then realizeโ itโs telling us to think about our sins and recognize them. Verse 19 explains more about those two sins. On 2:19 tells us that is evil to forsake the Lord, fountain of living water, and having no fear of him in your heart.
The Lord is the fountain of living water but, who has to dig the well so we can drink? Us. If you forsake God, fountain of the living water, and dig a well to obtain another living water, then that well will be broken and wonโt be able to gather water.
If we look at Jeremiahโs confession on todayโs text, how can people make into a god something that isnโt a god? It is a sin to forsake the Lord, fountain of the living water, and also to dig the broken well of death to serve another god. In other words, Israel forsake the Lord and served another god. It is a sin not to fear God and depend on Him alone.
Second, we canโt erase and forgive our sins ourselves but the Lord can. In praise, the Lordโs endless power is so big He can melt our stonelike hearts. Without the power of the Lord our sins canโt be erased or forgiven.
Since the translation of Jeremiah 13:23 has been wrongly done to mean the contrary, I will translate this part one more time to English. The Ethiopians canโt change their dark skin to a lighter one, just as you canโt change the spots of a leopard, you who are accustomed to do evil wonโt be able to do good either. This means that those of you who are used to committing sins and whose heart is stained by sins canโt change.
Jeremiah 4, โcircumcise yourselves, circumcise your hearts, remove the foreskin of your hearts and come back to Jehovah. The Lord wanted the Israelites to abandon their sinful acts and go back to God. In the Old Testament, if we circumcised our hearts, cleansed our skin, thoroughly repented and went back to God, we could receive forgiveness for our sins. But after the arrival of Jesus, even if we circumcise our hearts and repent, if we donโt cleanse with the Lordโs precious Blood we canโt receive forgiveness.
I have cleansed my heart that was stained with a sin darker than ink, believing that your blood is flowing I was cleansed. But we must lean on the warning words that we canโt cleanse our sins only with the Blood of Jesus Christ.
Therefore, the Lord redeems us with that Blood as payment. He forgives our sins with that blood. When we have sinned by believing in Jesus, if we truly repent our sins will be washed away by His Blood. Only the Blood of Jesus will wash my sins. Only the Blood of Jesus will allow me to come back.
What does it mean when in Jeremiah 2 it says โeven if you clean yourself with lye or wash yourself with a lot of soap, your sins will remain the same? It means that we canโt cleanse or forgive our sins by any human method. Do you think that if we pay money we can receive forgiveness for our sins?
Or can we receive forgiveness for our sins base on our honor? Even if we forgive each otherโs sins between ourselves, the people, do our sins still remain the same in heaven? Why canโt the problem of spiritual sins be solved?
Even if our internal sins are forgiven by a visible person, we also have been caught by the spiritual part of our sins. Because we received the gift of creation from God and we live under His laws, if we donโt receive Godโs forgiveness we canโt erase our sins.
Both in the Ten Commandments and Godโs words, what He is saying is that it doesnโt matter if it is a visible sin or a spiritual one, because His law says to not commit any sins at all. If He is the Chief Justice of the Supreme Court, even if the person is this worldโs King or the president, if they donโt pass Godโs judgement they canโt erase their sins either.
If I break this worldโs laws Iโm sent to prison and I canโt receive forgiveness by repaying for my sins with material things or my honor. You must go through the proper legal process. And if the Chief of Justice is okay with it and gives the President a special pardon, then everything is okay.
When the Israelites were ruined by their sins Moses didnโt want to abandon his people so he asked for his name to be erased from the Book of Life too and asked the Lord to forgive them. But God answered that he would hold those who had sinned accountable for their sins.
In other words, we canโt erase or forgive our own sins ourselves; only God can do that. Also, the Bible says that the sins of the children arenโt the sins of the fathers; neither the sins of the fathers are to be repaid by their children. He who has sinned must pay the price for his sin himself.
In other words, no one can erase or forgive the sins of another. This is Godโs fair judgement. Todayโs passage says that those who have abandoned Jehovah and have put their believes in the flesh of the body will be doomed, that is, they will receive judgement for their sins. Only those who lean on Jehovah and put their trust in the Lord will be blessed. They will receive the blessing of prosperity in everything.
What can we do so our stonelike heart will become a fertile field where the Lordโs words can plant its seed in? Isnโt that something to worry about? In the Book of Matthew 13, in the Parable of the Sower it says that the seed that has no deep root, when trouble or persecution comes, it will fall away.
How can the Lordโs words plant its seed in a closed hard sotnelike heart? There isnโt just one way to train ourselves. Always being aware of our shortcomings we can train our ego.
Training means to cultivate myself through the Lordโs words and eventually develop myself through that cultivation. What good would I be if I donโt cultivate and change myself? Training is diminishing our ego by learning more about Jesus through the Lordโs words.
The Bible starts and ends with Jesus. In St. Johnโs Book of Revelations it says โI am the Alpha and the Omega, I am the First and the Last, I am the Beginning and the End.โ
Doesnโt the Genesis 1:1 start with the creation of heaven and earth? But if we look at those words in Hebrew, โin the beginning of the world God created heaven and earth,โ in this passage it also says that the messiah Jesus will come.
But if only heaven and earth had been created, there wasnโt anything in the world, the people hadnโt been created yet, how can it already say that Jesus was coming? These words mean that the Lord isnโt going to abandon the world after creating it. Instead he is going to interfere, oversee and take care of it until the end. He will also come to finish it at the End.
That is because Jesus is the only way of life and that path is the path of truth. The Bible says that only Jesus can go to God our Father. Abandoning this way of life is choosing the path of death. To walk on the path of sins. This week also, I pray in the name of Jesus that through Jesus Christ you will walk the path of life and the path of truth.
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Bio
Born in a bilingual family I grew up speaking Spanish and French. When I started school my parents decided to enroll me in an English school so I would learn the language as a native. Thanks to this I've been able to speak the three languages since I was young which made possible for me to do translation part-time jobs while I was in university.ย
Pushed by my love for traveling and discovering new cultures I decided to study my Master Degree in Film, Television and Multimedia in the beautiful country of South Korea, where I learnt the language and graduated in record time for a foreigner.ย
While working I was entrusted with business and legal documents to translate for my company as well as all the entertainment contents from our clients. My experience also include marketing and advertising experience, as well as religious texts for different churches.ย