Text Appeal provides global brands with insight into local markets, checks central creative for local appropriateness and adapts advertising copy to local cultures around the world. Benefits: cost-effectiveness, speed-to-market, global consistency and local relevance. Clients include: Allianz, Barclays Wealth, Gap, Nikon, Orange, P+G, Siemens, Sony, Vertu (see www.textappeal.com for examples).