Facebook for your business: how to create a successful page and attract more followers.

Formats: Webinar presentations
Topics: Marketing tools for translators
Marketing for translators
Personal branding

Course summary
Start time:Feb 25, 2014 14:00 GMT     Add to calendar

Duration: 60 minutes

Check what time the course is running in your local time here.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the course.

Save money! Pay only 42 USD (regular price 52 USD). Click here to buy with the discount. Participation fee includes unlimited access to the webinars recordings whether you can attend the full live sessions or not.

See all sessions from the bundle:

February 25 Facebook for your business: how to create a successful page and attract more followers

On-demand training Create a blog and stand out in the translation industry

On-demand training LinkedIn: transparency and creativity to win more clients

Useful links:
Once uploaded, the video will be available from the video centre
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Summary:The Internet continues to change and evolve, but Facebook still represents a good and popular social media platform: people love to use it to network, share opinions and also follow their favourites artists/brands. This is why, as freelancers and entrepreneurs, we must understand that using Facebook is important to empower our marketing strategy and reach new followers, companies, clients. In this one hour course we will see how to create a Facebook page, choose and share unique contents and engage people in a fun and active way.
The Internet continues to change and evolve, connecting people and companies, while representing a unique and powerful content marketing tool.
Among all the social media platforms and online resources, Facebook still represents a good an popular platform where people interact, network, share information on products and services, but also support and follow their favourite artists/brands.

This is why, as freelancers, we can benefit from the development of such tools, create a business Facebook page to (a) engage people into unique conversations, (b) create a community and passionate followers/supporters, (c) share unique branded content (d) market our services and expertise, (e) provide useful company updates and info, (f) help us reach new potential followers, companies and clients.

In this one hour course, we will understand how to:
• create a Facebook page from scratch
• choose the right topics and contents to share and use to engage people
• use our new Facebook page to build a community of passionate followers
• connect our other online platforms and social media to Facebook

The course will analyse a series of examples from the translation industry, highlighting the main features of every page and giving to the students tips and ideas on how to maintain the page updated and fresh without loosing the balance.
Target audience
This course suits:
• freelancers starting out in the translation industry
• experienced freelancers willing to refresh their marketing strategies
Learning objectives
In this course you will learn how to:
• create a Facebook page
• create unique contents to market and brand your business
• engage people and create a passionate community of supporters
• use Facebook as a marketing tool
No prerequisites
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• set up a Facebook business page from scratch: page creation, business description, practical usage of multimedia and personalised contents
• how to use your Facebook business page: posts, notes, multimedia, social features, external resources. etc.
• how to find your personal and unique style
• tips and ideas to maintain the communication fresh and active
• Facebook as a marketing tool: what and what not to share, when to share, how to create your content, etc.
Registration and payment information
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Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Virtual platform system requirements
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Virtual platform system requirements
For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.6 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Fast Internet connection (384 kbps or more recommended)
• Speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.


• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Created by
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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