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Freelance translator and/or interpreter, Verified site user
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Services
Translation
Expertise
Specializes in:
Business/Commerce (general)
Electronics / Elect Eng
Internet, e-Commerce
Marketing / Market Research
Law: Contract(s)
Finance (general)
Management
Transport / Transportation / Shipping
Retail
Other
Also works in:
Real Estate
Economics
Education / Pedagogy
Furniture / Household Appliances
Food & Drink
Automotive / Cars & Trucks
Textiles / Clothing / Fashion
Computers (general)
Tourism & Travel
Human Resources
International Org/Dev/Coop
Ships, Sailing, Maritime
Manufacturing
Nutrition
Advertising / Public Relations
Sports / Fitness / Recreation
Surveying
Law: Taxation & Customs
Insurance
Telecom(munications)
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Rates
English to Finnish - Standard rate: 0.12 EUR per word / 40 EUR per hour
Payment methods accepted
Wire transfer, Paypal
Portfolio
Sample translations submitted: 1
English to Finnish: Sample Translation En-Fi General field: Marketing Detailed field: Marketing / Market Research
Source text - English Marketing Program Development
The information requirements for marketing program development concentrate on all the components of the marketing mix: product, distribution, price, and promotion. Managers combine these components to form the total marketing effort for each market targeted. While at first this may appear to be an easy task, decision makers must remember that the success of total marketing effort or program relies heavily on synergy. It is critical that the marketing mix not only contain the right elements but do so in the right amount, at the right time, and in the proper sequence. Ensuring that this synergy occurs is the responsibility of market researchers.
Product Portfolio Strategy
Within product portfolio strategies, the total product line is typically the focal point of investigation. Market researchers design specific studies that help product managers make decisions about reducing costs, altering marketing mixes, and changing or deleting product lines. Two varieties are customer satisfaction studies and service quality studies.
Customer satisfaction studies are designed to assess the strengths and weaknesses customers perceive in a firm’s marketing mix. While these studies are usually designed to analyze the marketing mix collectively, many firms elect to focus on customer responses to one mix element at a time (e.g. , satisfaction with pricing policy).
Translation - Finnish Markkinointiohjeman kehitys
Tiedolliset vaatimukset markkinointi ohjelman kehitykseen keskittyvät kaikkiin markkinointimixin osiin: tuotteeseen, jakeluun, hintaan ja myynninedistämiseen. Johtajat yhdistävät nämä osat luodakseen kokonaismarkkinointipanostuksen jokaiselle kohdemarkkina-alueelle. Vaikka alkuun tämä saattaa vaikuttaa helpolta tehtävältä, päätöksen tekijöiden täytyy muistaa että kokonaismarkkoinointipanostuksen eli markkinointiohjelman menestys riippuu vahvasti synergiasta On kriittisen tärkeää että markkinointimix ei ainoastaan sisällä oikeita elementtejä, vaan niitä oikeissa määrin, oikeaan aikaan ja sopivissa jaksoissa. Tämän synergian varmistaminen on markkinointitutkijoiden vastuutehtävä.
Tuoteportfoliostrategia
Tuoteportfoliostrategioissa koko tuotelinja on tyypillisesti tutkimisen polttopisteessä. Markkinointitutkijat suunnittelevat kohdistettuja tutkimuksia jotka auttavat tuotepäälliköitä tekemään päätöksiä kustannussäästöistä, markkinointimixien muuttamisesta, sekä tuotelinjojen vaihtamisesta ja lopettamisesta. Kaksi vaihtoehtoa ovat asiakatyytyväisyystutkimukset ja palvelun laatututkimukset.
Asiakastyytyväisyystutkimukset ovat suunniteltu arvioimaan asiakkaiden kokemia vahvuuksia ja heikkouksia yrityksen markkinointimiksissä. Vaikka nämä tutkimukset ovat yleensä suunniteltu analysoimaan markkinointimiksiä kollektiivisesti, useat yritykset valitsevat keskittyä tutkimaan asiakkaan reaktioita yhteen markkinointimiksin osaan kerrallaan (esim. tyytyväisyyteen hinnoittelumenettelystä).
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Experience
Years of experience: 21. Registered at ProZ.com: May 2011.
I am freelancer translator with strong practical business background, and university level teaching experience.
I provide exact English to Finnish translations, in which I check key vocabulary from multiple sources before word selections. My style of writing is especially suitable for various kinds of user's manuals and other formal text.
For business related translations, I also provide free content feedback when requested. For website projects I can provide Google optimization in Finnish.
I check my e-mail regularly and stay online in Skype most of the time. I am reliable with timetables.
I look forward to start mutually beneficial projects.
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Expertise