14:20 - 15:05 GMT
"Rivers in the Desert: Growing a Business in a Crisis"
Over the past few months, the vast majority of translators and interpreters have seen their businesses hit hard by the effects of COVID-19. This may seem like the most challenging period in recent memory for our sector and for many, it is.
Yet that is not the end of the story.
Sandwiched between the political upheaval of Brexit and the challenge of still maintaining an income during the COVID-19 crisis, one business saw its worst income period on record, before bouncing back to a sudden influx of work - mine.
But this isn't a rags to riches fairytale or a self-indulgent story. With searing honesty and real hope, I will walk you through the story of the last year in my business, from the pinnacle of speaking at a glitzy conference in Geneva to the despair of months without work and seemingly, without hope. The focus, however, will be on how Brexit and COVID-19 created both danger and opportunity.
I will pull back the curtain on key business myths, especially the myth that we can control our business outcomes and the myth that our value is the same as our income, before walking through the steps to finding opportunity in crisis. If the COVID-19 crisis seems to have you on the ropes, think of this as the voice of your coach helping you to stand back up.