English to Russian Marketing Management

Доброго времени суток.

Из книги об использовании ИИ в маркетинге.

Traditional management and marketing strategies are too sluggish to act agilely and time-effectively. Decision cycles take too long because the structures are too rigid to use the insights gained according to the new paradigm of data-driven real-time business. An organisational structure is necessary that puts companies in a position to quickly and efficiently react to the requirements of digital transition. The area of marketing, for example, which has always controlled customer communication and implemented the sales objectives, is predestined to assume the leadership role in designing the transformation process. Usually the Chief Marketing Officer (CMO) is entrusted with this task, but it often proves to be too complex because ***horizontal and cross-departmental actions*** are required. Companies with a higher level of maturity therefore assign the CDO described above to management who is responsible for the digital transformation for the entire com- pany and coordinates the interface to marketing.

Спасибо.