Glossary entry

German term or phrase:

Innovationszyklen

English translation:

Innovation cycles

Added to glossary by sylvie malich (X)
Aug 3, 2004 11:27
19 yrs ago
German term

Innovationszyklen

German to English Marketing Advertising / Public Relations
Die Märkte wandeln sich in Hochgeschwindigkeit, *Innovationszyklen* werden immer kürzer, bla bla bla.

I know what it means, I just don't know the appropriate English equivalent.

TIA,
sylvie

Discussion

Non-ProZ.com Aug 3, 2004:
FYI: the bla bla bla part k�rzer, die Finanzm�rkte zwingen das Management zur Fokussierung auf kurzfristigen Profit.

Proposed translations

+3
2 mins
Selected

Innovation cycles

Translates straight. I've seen reference to R&D cycles as well, which is almost the same thing, depends on the blah blah blah part of the question.

Thousands of google hits, btw.
Peer comment(s):

agree Samira Goth
2 mins
agree Jonathan MacKerron : sounds right
37 mins
agree AngieD
17 hrs
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4 KudoZ points awarded for this answer. Comment: "Sometimes the answer is staring you right in the face... thanks, sylvie"
2 mins

innovation life cycles

I would say "innovation life cycles" here

These developments have forever changed our competitive environment: Entry barriers have been lowered significantly, the value chains are being restructured, and product/**innovation life cycles** are becoming shorter.

http://216.239.59.104/search?q=cache:ocIZb8Z0Gv4J:www.bertel...
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1 min

cycles of innovation

Would this be an option. Mr. Google knows this term.

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Note added at 4 mins (2004-08-03 11:31:48 GMT)
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Example: \"New **cycles of innovation** in a mature industry: the camera industry\"
http://ideas.repec.org/p/dgr/umamer/2003027.html
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20 mins

the cycle of innovation is becoming ever shorter

I would use the following phrase in a generic sense - in the singular.

Getting the hype out of CRM
... the seller. Options for customers have increased with the cycle of
innovation-to-production-to-obsolescence gaining momentum. On ...
www.stylusinc.net/articles/ customer_relationship_management.shtml

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Note added at 21 mins (2004-08-03 11:48:52 GMT)
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Or simply \"becoming shorter all the time\"

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Note added at 21 mins (2004-08-03 11:48:52 GMT)
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Or simply \"becoming shorter all the time\"
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1 hr

periods of innovation

Cycles isn't wrong... perhaps this will work for you.
:)
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