English to German Marketing Management

I think of it as recapturing the unique essence of x's spirit as a company and ensuring we win in the 21st century.
So what do we do to achieve this goal?
To ensure we rebuild that brand position.
There are three initiatives already identified by Dr y:
The first is understanding and focusing on the viewpoint of our customers.
The second is the front-line reinforcement of our operational strengths – through the z Initiative – to support our all-important sales and marketing and production and design engineering functions.