Omi merchant business precept: satisfaction among all parties concerned that consist of "seller","buyer" and "society." See http://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q127... http://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q127...

江戸時代中期の近江商人の活動の理念を表す言葉で「売り手よし、買い手より、世間よし」を指したもの。As long as these three sides are covered, your marketing strategy is healthy, and so this president must have started his greeting speech to his employees referring to this principle to make his point.

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Note added at 23 mins (2010-11-21 03:54:12 GMT)
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How embarrassing! This 近江 is pronounced Omi (Oumi) as others said.
Sorry.

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Note added at 25 mins (2010-11-21 03:55:42 GMT)
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How embarrassing! 近江 is pronounced Omi (Oumi)as others have indicated.
Sorry

「売り手よし、買い手よし、世間よしの三方よし」（近江商法）

自社の利益と、顧客の価値と、社会貢献と３者が満足すること。

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Note added at 27 mins (2010-11-21 03:58:04 GMT)
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Sorry, not "by Oumi company", it should be " by Oumi business method".

"good for all three" ("good for the buyer, good for the community, good for the seller") philosophy of Omi merchants
or: win-win-win motto of Omi merchants

http://www.sccp.jp/modules/tinyd7/images/review_data/review_...
http://www.flickr.com/photos/7358301@N08/1170468748/

To keep it simple and get the feeling of the company's motto or philosophy, I would like to suggest:

or:
The Omi merchant philosophy of "Triple Satisfaction"
The Omi merchant philosophy of "3-Way Satisfaction"


- Please see the website below where Omi Company’s motto/philosophy is illustrated in a circular fashion.
- When I saw this illustration, I thought of a harmonious circle where the buyer, seller and society (all three parties) work together in harmony and with excellence and benefit together.

http://www.shigaplaza.or.jp/sanpou/


By the way, their company name is written as “Omi" in English.
http://www.omi-syonin.com/htm01/rinen.htm
Copyright （C） OMI-SYONIN. All


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Note added at 5 hrs (2010-11-21 08:30:24 GMT)
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I used "triple" or "3-way" only because in the Japanese, " 三方" is used. It does not go into detail in the basic motto.

The Omi merchant's principle of satisfying all three sides(buyer, community, and the seller)

I also thought of word
fulfilling the expectations of