английский => русский Техника Компьютеры: Программное обеспечение Автоматизирование процессов

(0019) Depending on the environment, the invention enables end users (viewers), to be authenticated. For example an end-user viewing the demo embodiment does not require authentication. In other situations, such as in the meeting embodiment (for the meeting-by-invitation-only case) the invention requires that the user be authenticated. This has implications for response analytics described later.
(0020) For an authenticated end-user, the invention gathers and persists response analytics in the database. For an unauthenticated end-user, the invention implements a more limited form of persistence in the end-user’s computer’s cookies. In either case, the invention implements enhancements including response analytics, which allow for the tracking of the viewer watching the video to include, but not be limited to, the length of the viewing, what part of the video was replayed, and what FAQs were reviewed. In conjunction with a Response Analytics system enhancement, a tailored advertising program may then be created unique to an individual viewer.

The processor is further operative to monitor and store user response analytics including one or more of the following:
the time associated with a user’s involvement with the primary content;
what portions of the primary content were reviewed by a user, and
what questions and answers from other users were reviewed.

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