Using Facebook to Expand Your Translation Business

Formats: Webinar presentations
Topics: Audio-visual translation and subtitling
Software, tools & computing
Services and specialization
Grow your translation business

Course summary
Start time:Jun 6, 2018 16:00 GMT     Add to calendar

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Duration:60 minutes
Summary:Make the most of your social media use by making Facebook work towards your professional goals. Create a very effective business persona online and use Facebook as your virtual store front and portfolio. Engage your audience and peers alike and receive recommendations for your services.
Are you using social media to your advantage? More specifically, are you using Facebook as a work tool, or an excuse to just procrastinate?

Even if you have already taken some social media courses and webinars to try to boost your business online, keep in mind that Facebook is constantly changing, so you must be on top of your game in order to adapt quickly and keep making the most of it as a professional tool.

In this webinar, you'll learn how to use professional pages and groups effectively and keep in mind the DOs and DON'Ts that will help you assure productivity, increase engagement, avoid procrastination, and prevent negative aspects related to online social interactions.

Target audience
Anyone looking to promote their business online, especially on Facebook
Learning objectives
  • How to use these three components to promote your business:
    » a personal profile
    » a professional page
    » a professional group

  • How to engage your audience through your professional page

  • How to engage peers through your professional group

  • How to make the most of audiovisual content
    » Videos
    » Photo gallery
    » Our Story

  • How to create on-line and off-line events

  • How to take advantage of Facebook paid advertisement
    » Post boosting
    » Sponsored campaigns
  • Prerequisites
    Being familiar with Facebook at the user level
    Click to expand
    Profile vs. Page Page engagement Group engagement Video content Photo gallery "Our Story" Events Post boosting Campaigns
    Software and system requirements (click to expand)
    Click to expand
    For PC-based Users:

    • Required: Windows Vista – Windows 10
    • Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
    • Required software: GoToWebinar desktop app; JavaScript enabled
    • NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

    • Internet Connection Required: 1 Mbps or better (broadband recommended)
    • Recommended: 2GB or more of RAM (recommended)

    For Mac®-based Users:

    • Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
    • Required: Microsoft Edge; Apple Safari v6 or later
    • Required software: GoToWebinar desktop app; JavaScript enabled
    • NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

    • Internet Connection Required: 1 Mbps or better (broadband recommended)
    • Recommended: 2GB or more of RAM (recommended)

    Join from Android

    • Operating system: Android 4.0 (Ice Cream Sandwich) or later
    • Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
    • Software: Free GoToWebinar App from the Google Play Store


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    Registration and payment information (click to expand)
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    Created by
     Rafa Lombardino    View feedback | View all courses
    Bio: Rafa Lombardino is a translator and journalist from Brazil who lives in California. She has been working as a translator since 1997 and, in 2011, started to join forces with self-published authors to translate their work into Portuguese and English. In addition to acting as content curator at eWordNews, she also runs Word Awareness, a small network of professional translators, and coordinates a project called Contemporary Brazilian Short Stories (CBSS) to promote Brazilian literature worldwide.
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    Feedback on this course (1)
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