Glossary entry (derived from question below)
English term or phrase:
RTM
Spanish translation:
vías de comercialización
Added to glossary by
Cristina Gonzalez
Jul 5, 2017 15:32
6 yrs ago
18 viewers *
English term
Argentina
Sworn Translator and Interpreter
Native in: Spanish 
Works in: Spanish to English, English to Spanish
RTM
English to Spanish
Marketing
Marketing
Buenas tardes, estoy traduciendo un manual de marketing y me aparece la siguiente sigla
"RTM"
contexto: .."The following are advantages of Cross Border Ecommerce as a RTM option into the China Market"
Desde ya, muchas gracias!!!
"RTM"
contexto: .."The following are advantages of Cross Border Ecommerce as a RTM option into the China Market"
Desde ya, muchas gracias!!!
Proposed translations
(Spanish)
| 3 +5 | vías de comercialización |
Cristina Gonzalez
|
| 4 | route-to-market |
Helena Chavarria
|
| 3 | Real-Time Marketing (Marketing a tiempo real) |
Adoración Bodoque Martínez
|
Change log
Jul 10, 2017 12:59: Cristina Gonzalez Created KOG entry
Proposed translations
+5
7 mins
Cristina Gonzalez
United States
United States
Native in English
&
Spanish
United States
ATA Certified English to Spanish
Native in: English (Variants: British, US South, US, Canadian) , Spanish (Variants: Latin American, Canarian, Standard-Spain) 
Works in: English to Spanish, Spanish to English, Italian to English, and 3 more.
Related KudoZ points
:
4
Selected
vías de comercialización
I am pretty sure RTM is "Routes to Market." Take a look at the links.
Note from asker:
| Thank you Cristina!!! I agree! :) |
4 KudoZ points awarded for this answer.
6 mins
Helena Chavarria
Spain
Spain
Native in English
Specializes in field
Spain
Striving for excellence
Native in: English (Variant: British)
Works in: Spanish to English, Catalan to English
route-to-market
cadena de suministro hasta el consumidor final
http://www.proz.com/kudoz/english_to_spanish/marketing_marke...
Es un término que normalmente usamos para referirnos a las estrategias de llevar un producto desde la fábrica hasta las manos del consumidor.
http://www.informabtl.com/que-es-el-route-to-market/
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Note added at 10 mins (2017-07-05 15:42:27 GMT)
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Fast forward to the spring of 2016 and the barriers are (not surprisingly) re-appearing. Considering the huge discrepancy between the requirements to import products into China through traditional trade and those applied to cross-border e-commerce, it was always a matter of time before the Chinese authorities decided to better regulate this route to market.
https://www.linkedin.com/pulse/cross-border-e-commerce-china...
a third-party platform outside of China
Retailers who use platforms outside of China such as Amazon UK or eBay UK will find these very limited as routes-to-market within China, because Chinese consumers overwhelmingly prefer local third party platforms, which have the added benefit of being in Chinese and accepting local payment methods.
https://www.cdnetworks.com/en_US/news/cross-border-trading-b...
http://www.proz.com/kudoz/english_to_spanish/marketing_marke...
Es un término que normalmente usamos para referirnos a las estrategias de llevar un producto desde la fábrica hasta las manos del consumidor.
http://www.informabtl.com/que-es-el-route-to-market/
--------------------------------------------------
Note added at 10 mins (2017-07-05 15:42:27 GMT)
--------------------------------------------------
Fast forward to the spring of 2016 and the barriers are (not surprisingly) re-appearing. Considering the huge discrepancy between the requirements to import products into China through traditional trade and those applied to cross-border e-commerce, it was always a matter of time before the Chinese authorities decided to better regulate this route to market.
https://www.linkedin.com/pulse/cross-border-e-commerce-china...
a third-party platform outside of China
Retailers who use platforms outside of China such as Amazon UK or eBay UK will find these very limited as routes-to-market within China, because Chinese consumers overwhelmingly prefer local third party platforms, which have the added benefit of being in Chinese and accepting local payment methods.
https://www.cdnetworks.com/en_US/news/cross-border-trading-b...
Note from asker:
| Thank you Helena!! :) I agree! |
6 mins
Adoración Bodoque Martínez
Ireland
Ireland
Native in Spanish
Specializes in field
Ireland
B.A. Eng. & Ling., DipTrans IoLET, MCIL
Native in: Spanish (Variant: Standard-Spain)
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
64
Real-Time Marketing (Marketing a tiempo real)
Creo que podría ser eso.
https://www.newswhip.com/2015/10/14-top-tools-real-time-mark...
https://www.fastcompany.com/3031542/the-best-and-worst-of-re...
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Note added at 9 mins (2017-07-05 15:42:12 GMT)
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O "en tiempo real".
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Note added at 38 mins (2017-07-05 16:10:49 GMT)
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Thank you MPilar. You might be right, but, just to be certain, I would personally ask the client.
https://www.newswhip.com/2015/10/14-top-tools-real-time-mark...
https://www.fastcompany.com/3031542/the-best-and-worst-of-re...
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Note added at 9 mins (2017-07-05 15:42:12 GMT)
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O "en tiempo real".
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Note added at 38 mins (2017-07-05 16:10:49 GMT)
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Thank you MPilar. You might be right, but, just to be certain, I would personally ask the client.
Note from asker:
| Thank you Adoración! :) I think that, in this context, "Routes to Market" sounds better. |
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