responsible advertising/marketing to children

Japanese translation: 児童・青少年向けの責任を持った広告宣伝・営業活動

22:25 Nov 21, 2009

English to Japanese translations [PRO]
Marketing - Marketing / Market Research / corporate social responsibility

English term or phrase: responsible advertising/marketing to children

I am now working on translating an English article, where an independent CSR report evaluation organization presents their views on the CSR report by a certain company in Japan.

There, as one of assessment points for CSR reports, the organization talks about "responsible advertising/marketing to children."

From the web, I found http://www.responsible-advertising.org/ where an almost identical but not exact expression can be identified.

Can anybody tell me any established Japanese term for "responsible advertising/marketing to children"? Thanks in advance!

Michael

Yuichi Sakuma KudoZ activity Questions: 28 (none open) Answers: 9
Local time: 16:49

Japanese translation:児童・青少年向けの責任を持った広告宣伝・営業活動

Explanation:
There are many online references to "児童・青少年向けの"..

They both mean "children" but one, generally, is a younger set (児童) than the other (青少年). This way, it covers all in the group of "children."

I think that advertising/marketing can be：
広告宣伝・営業活動　　or 　　広告宣伝・販売活動

Selected response from:

Joyce A
Thailand
Local time: 14:49

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Summary of answers provided

3 +3

児童・青少年向けの責任を持った広告宣伝・営業活動

Joyce A

青少年向けのけじめある広告活動

Mika Jarmusz

Discussion entries: 3

Mika Jarmusz

02:32 Dec 18, 2009

企業は法に触れさえしなければ、金儲け主義の無責任な欺きの広告キャンペーンを行っても「責任」を問われることにはなりません。
Therefore, the word 責任 in this context is preposterous, although loose interpretation covering the meaning of 社会的責任 is not entirely impossible, in which case the translation is vague and ambiguous at best. Instead, I'd suggest 良識ある for "responsible."

Minoru Kuwahara

Japan

一言・・・

04:12 Nov 26, 2009

この文脈に「けじめ」という表現がよいかということとは別に、Jarmuszさんが後半でおっしゃっている言葉を大事に発想を豊かにするというお考えに賛同せずにはいられず、思わずコメントさせていただきました。辞書に定義される言葉・表現は一つ一つの言葉を知る上での出発点ですが、一つの言葉を前にした時、辞書的定義だけに拘らなければならないことはないはずです。むずかしいものでもありますが、時には勇気をもって新しい訳語を発明する、そういう風に思うことが私たちの翻訳を豊かにしてくれることもあるものと信じたい気持ちはあります。

Mika Jarmusz

「responsible ＝責任?」というワンパターン思考について

21:00 Nov 23, 2009

けじめという言葉は古びていると感じる方もおられるかもしれません。特に若い人の中にはけじめの感覚そのものがよくわからない、という方もあるかもしませんが、ここにおける「けじめ」とは子供に教える「上から目線」の押しつけの考え方ではありません。
大人として、社会としての「自分たちの姿勢」をけじめとしてとらえること。それはresponsibleに通ずる意識ではないでしょうか。

翻訳では「辞書にある言葉以外は使いたくない」という逃げ腰な、事なかれ主義の声がどうしても大きく幅をきかせがちなのが気になります。日本語を粗末にせず、言葉の大切さを見直していきましょう、ということでここにコメントを残します。なお、この翻訳でどの訳を選ぶかについては、単にMichaelさんご自身のご判断ですね。

Answers

6 hrs confidence:

peer agreement (net): +3

児童・青少年向けの責任を持った広告宣伝・営業活動

児童・青少年向けの新憲法解説資料
過去に上演した作品　児童・青少年向け

Joyce A
Thailand
Local time: 14:49
Specializes in field
Native speaker of:

English
PRO pts in category: 4

Grading comment

Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)

neutral

Mika Jarmusz: I don't know how necessary adding 児童 is, but it's a nice touch, as you demonstrate. を持った sounds off. 責任ある is an option.

11 hrs

-> Hi Mika. You know, I really appreciate your comments. And, as you say, ある certainly sounds better than を持った.

agree

Yasutomo Kanazawa: I like t he idea of adding児童 for children, and I would go for this translation. However, I agree to Mika that 責任のあるsounds better.

1 day 4 hrs

-> Thank you, Kanazawa-san! I really appreciate comments from you and Mika. I carefully tuck them into my mind. :-) I agree with the both of you that using ある is better than を持った.

agree

Yumico Tanaka (X): 社会責任について言っている点で「を持った」を使ったのであろうと推測できます。I agree with your view point of social responsibility over children.

4 days

-> Thank you very much, Yumiko-san!

agree

crossroad

10 days

3 hrs confidence:

青少年向けのけじめある広告活動

Explanation:
青少年の保護育成をふまえた広告活動、ということですね。

--------------------------------------------------
Note added at 18 hrs (2009-11-22 16:30:09 GMT)
--------------------------------------------------

"responsible" can be translated into so may Japanese words. 責任 is the generic one that easily comes to mind. 責任ある is not wrong, but it carries a certain ambiguity, as in: 「どのような責任であるか」というさらに具体的な言及が文中のどこかにありでもするのだろうか. It can sound a bit incomplete (depending on how the rest of the source text is constructed.)　けじめ on the other hand, when it's about the responsibility of the advertisers and marketers as is the case here, holds itself well and is a good reflection of the source text, I think.

Mika Jarmusz
Local time: 00:49
Specializes in field
Native speaker of:

Japanese

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responsible advertising/marketing to children

Japanese translation: 児童・青少年向けの責任を持った広告宣伝・営業活動

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Japanese translation: 児童・青少年向けの責任を持った広告宣伝・営業活動

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