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  1. KudoZ™ Top
  2. Spanish to English
  3. Marketing / Market Research

lites

English translation: leaflets / promotional materials

09:42 Oct 12, 2022
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / Material for sales rep
Spanish term or phrase: lites
Dear colleagues,

This is for a (EU) Spanish TV series to UK English, and I'm trying to find what 'lites' refers to in the following sentence:

-Que yo tengo que ir a por unas lites que...
-¿El qué?
-Nada, material de visita.

The person who mentions 'lites' works as a sales rep for a pharmaceutical company, so it's to do with some kind of material she uses during her visits to see doctors.

The dialogue above is a transcription of the video in which she clearly says 'lites', so I don't think there was any mistake made there.

Thanks in advance.
Andrew Darling
Spain
Local time: 16:51
English translation:leaflets / promotional materials
Explanation:
I am also kind of guessing here, but I think "lites" may be short for "literaturas".

https://planetafarma.com.ar/la-literatura-y-las-muestras-med...
"El folleto, también llamado literatura o documento de visita según el argot de cada laboratorio, es un medio clave para facilitar la comunicación del delegado al médico."

--------------------------------------------------
Note added at 1 hr (2022-10-12 11:16:53 GMT)
--------------------------------------------------

I'm afraid I haven't found any examples either! I just think it's likely to be that, as "material de visita" would include promotional literature and samples.

--------------------------------------------------
Note added at 1 hr (2022-10-12 11:28:16 GMT)
--------------------------------------------------

The fact that the listener is saying '¿El qué?' suggest that 'lites' is not a word that is commonly used, which would explain why you cannot find anything online.
Selected response from:

Adoración Bodoque Martínez
Ireland
Grading comment
Thank you very much for your help.
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +3leaflets / promotional materials
Adoración Bodoque Martínez
1samples
neilmac


Discussion entries: 7





  

Answers


45 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +3
leaflets / promotional materials


Explanation:
I am also kind of guessing here, but I think "lites" may be short for "literaturas".

https://planetafarma.com.ar/la-literatura-y-las-muestras-med...
"El folleto, también llamado literatura o documento de visita según el argot de cada laboratorio, es un medio clave para facilitar la comunicación del delegado al médico."

--------------------------------------------------
Note added at 1 hr (2022-10-12 11:16:53 GMT)
--------------------------------------------------

I'm afraid I haven't found any examples either! I just think it's likely to be that, as "material de visita" would include promotional literature and samples.

--------------------------------------------------
Note added at 1 hr (2022-10-12 11:28:16 GMT)
--------------------------------------------------

The fact that the listener is saying '¿El qué?' suggest that 'lites' is not a word that is commonly used, which would explain why you cannot find anything online.

Adoración Bodoque Martínez
Ireland
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 16
Grading comment
Thank you very much for your help.
Notes to answerer
Asker: This makes sense, but I haven't found examples of this online. If you could support your answer with some examples from a couple of sources, that would be ideal. Thank you for your answer.


Peer comments on this answer (and responses from the answerer)
agree  patinba: Lite is quite commonly used as an abbreviation for "literatura"
1 hr
  -> Thank you.
agree  philgoddard: I can't find any examples, but this does seem likely. You could translate it as "lit".
1 hr
  -> Thank you, Phil.
agree  neilmac: Seems more likely than my suggestion....
10 hrs
  -> Thank you, Neil.
Login to enter a peer comment (or grade)

18 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
samples


Explanation:
Total guess here, just throwing it out there to see if it sticks.
It's the first thing that sprang to mind that a pharmaceutical rep would take when visiting clients.

--------------------------------------------------
Note added at 11 hrs (2022-10-12 20:49:36 GMT)
--------------------------------------------------

If it really does refer to leaflets and the like, I might consider using "bumph"...

https://www.collinsdictionary.com/dictionary/english/bumph

neilmac
Spain
Local time: 16:51
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 200
Notes to answerer
Asker: Thanks all the same.

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