9,149 registrants

Marketing & Recruitment day

Sep 28, 2016



On-demand
presentation

Find direct clients and run a business that you love

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Schedule:On-demand
Description:With their strategies and resources, agencies always seem to be on the winning side of the client's research process. But what businesses really need goes beyond multilingual projects, busy PMs and extra costs. Businesses come in all shapes and sizes, that's true, but all of them like to work and collaborate with skilled professionals rather than automated computers.

In this presentation we will see how to find direct clients for your translation business and create a growing portfolio of contacts.

We will see how to use social media management tools, social media, content marketing, networking and we will peek behind the scenes: where to find clients, in which way approach them and do the follow-up without sounding too pushy. We'll have a look at the right communicative approach while sharing tips & tricks.

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Discuss this session


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Discussion for Marketing & Recruitment day session (2016): Find direct clients and run a business that you love
AngelikaVengrus
AngelikaVengrus
Ukraina
Local time: 21:00
ukraiński > rosyjski
+ ...
May I try to contact a client directly if the agency which used to give me his projects has closed? Sep 28, 2016

Hi everybody! I've done many projects for one big company during passed several years, but the agency which used to give me this texts is almost closed because of crisis and besides they still owe me money. Don't you know may I try to contact this client directly and how should I show them that I'm ready to continue our cooperation? Thank you in advance for your pieces of advice.

 
Yuliia Behen (nee Herus)
Yuliia Behen (nee Herus)  Identity Verified
Ukraina
Local time: 21:00
Członek ProZ.com
angielski > ukraiński
+ ...
Very useful presentation! Sep 28, 2016

This is one of the best and useful things I've heard! Thank you so much!

 
Thomas Carey
Thomas Carey  Identity Verified
Local time: 20:00
francuski > angielski
+ ...
Great presentation Sep 28, 2016

Very interesting, positive presentation. Thanks Sara!

 
Victoria Farina
Victoria Farina
Włochy
Local time: 20:00
angielski > hiszpański
+ ...
Great session!! Sep 28, 2016

I loved it! It's really interesting and useful. Thank you very much!icon_smile.gif

 
Omotoso Ogunmola
Omotoso Ogunmola
Estonia
Local time: 21:00
angielski > joruba
+ ...
English to yoruba Sep 28, 2016

Its was a wow

 
kav02
kav02  Identity Verified
Kostaryka
Local time: 12:00
angielski > hiszpański
Excellent presentation! Sep 28, 2016

Very well explained. Thanks a lot!

 
Vadim Kadyrov
Vadim Kadyrov  Identity Verified
Ukraina
Local time: 21:00
angielski > rosyjski
+ ...
May I try to contact a client directly if the agency which used to give me his projects has closed? Sep 28, 2016

AngelikaVengrus wrote:

Hi everybody! I've done many projects for one big company during passed several years, but the agency which used to give me this texts is almost closed because of crisis and besides they still owe me money. Don't you know may I try to contact this client directly and how should I show them that I'm ready to continue our cooperation? Thank you in advance for your pieces of advice.


I think a letter (sent by ordinary mail) would be a great idea. It should be personalized - search on-line for the name of a contact who could be responsible for finding translators (marketing manager, people responsible for provision of translations, etc.) and use the physical address of the company to send this letter.

BTW, direct mail campaigns is a great way to find direct clients ("The wealthy freelancer" book is about it), because e-mails are almost always sent to the spam folder.

[Edited at 2016-09-28 17:19 GMT]

[Edited at 2016-09-28 17:20 GMT]


 
traductorjy
traductorjy
Peru
Local time: 13:00
angielski > hiszpański
Very useful tips to put in action Sep 28, 2016

Thanks a lot, I"ll follow your recommended steps to be celebrated

 
Charles R. Castleberry
Charles R. Castleberry  Identity Verified
USA
Local time: 13:00
Członek ProZ.com
od 2009

portugalski > angielski
Well worth listening to again Sep 28, 2016

Loads of good tips

 
Kerlene Telesford
Kerlene Telesford
USA
Local time: 14:00
hiszpański > angielski
Social Media Presence Management Sep 28, 2016

How do you balance managing projects, actually translating, managing all your internet profiles and sites, and paying your bills? I am practically just starting out, so doing all this myself seems overwhelming.

 
Natallia Lupik
Natallia Lupik  Identity Verified
Białoruś
Local time: 21:00
angielski > rosyjski
+ ...
Great presentation! Sep 28, 2016

Thank you, Sara, it was really interesting and useful!

 
Ima Oduok (X)
Ima Oduok (X)
Gwadelupa
Local time: 14:00
francuski > angielski
+ ...
presentation slides? Sep 28, 2016

Is there a link to download the presentation slides for future reference?

 
Vadim Kadyrov
Vadim Kadyrov  Identity Verified
Ukraina
Local time: 21:00
angielski > rosyjski
+ ...
A couple of tips Sep 29, 2016

Kerlene wrote:

How do you balance managing projects, actually translating, managing all your internet profiles and sites, and paying your bills? I am practically just starting out, so doing all this myself seems overwhelming.


First, you should set up your own schedule. As for me, I DO NOT work on Saturdays and Sundays (or public holidays either). Period. These days are for my family, and for myself. Additionally, when its is 5 p.m., I just shut down my PC and use my smartphone for urgent communication with my clients.

This is very important, and this is the most crucial thing to start with.

And, you have to prioritize your everyday "chores", although it comes with practice, of course.

Finally, frankly speaking, it is better to be flooded with projects and assignments during the day then to surf social media aimlessly for 8 hours. You just start the day, and it ends almost naturally, without you even noticing that it is over.


 
Vadim Kadyrov
Vadim Kadyrov  Identity Verified
Ukraina
Local time: 21:00
angielski > rosyjski
+ ...
Just another tip in addition to what Sara told Sep 29, 2016

Timing and trust - these are two things that prevent your leads from contacting you. They either don`t need your services NOW, or they don`t trust you NOW.
While you can`t influence the exact time when they will need you, you can still build up trust. How? By staying in contact with them, following up, etc.


 
Lorena Ibacache
Lorena Ibacache
Chile
Local time: 14:00
angielski > hiszpański
+ ...
Lots of tips! Thank you! Sep 29, 2016

They are very useful for me since I am just starting my own direct-client search. Love the presentation, very clear and motivating. Good luck to you!

 
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