Glossary entry

angielski term or phrase:

activations

polski translation:

działania promocyjne

Added to glossary by mike23
Aug 9, 2016 12:20
7 yrs ago
12 viewers *
angielski term

activations

angielski > polski Biznes/finanse Ekonomia
Improving off-takes of food through improved visibility, **activations** and merchandising at the front end.
Change log

Aug 9, 2016 12:20: changed "Kudoz queue" from "In queue" to "Public"

Aug 18, 2016 05:31: mike23 Created KOG entry

Proposed translations

+1
  3 godz.
Selected

działania promocyjne

działania promocyjne

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Jak informuje (...) Michał Kępiński, brand activation manager marki Reebok, w naszym kraju działania promocyjne ograniczą się do mediów społecznościowych. (...)
http://www.targetmarketing.pl/artykuly/938/call-center.html
http://mmp24.pl/artykuly/47462,michal-kepinski-zajmie-sie-ro...
Peer comment(s):

agree Roman Kozierkiewicz : promocyjnie popieram, choć mogą to być również "działania wdrożeniowe"
  15 godz.
ok, dziękuję i pozdrawiam Panie Romanie.
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4 KudoZ points awarded for this answer.
  2 godz.

wydarzenia promocyjne

product demonstrations, in-store events

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Note added at 2 hrs (2016-08-09 14:58:49 GMT)
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C14 In-store Experiential Campaign (includes pop-up stores and car dealerships)

For the most effective brand activation at the normal point of sale intended to drive purchase This includes in-store and retail location activity, demonstrations, events, sampling, merchandising, car dealership-based events, test drives and pop- up stores.

C15 Experiential Activation at a Public Event or Festival

For the most effective brand activation of a product or service away from the normal point of purchase and at an arranged public event this includes public exhibitions and events (for example sporting or music) or festivals.

NB Experiential activity in a Shopping Centre environment should be entered into C16.

C16 Stand-alone Experiential Activation

Any experiential activation that is not part of a schedule public event and does not take place at normal point of purchase. This includes events of any size including Shopping Centre campaigns provided they are not retailer specific

http://www.theipm.org.uk/awards/the-awards/
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