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Reichweiteneinkauf

English translation: purchase of coverage

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Reichweiteneinkauf
English translation:purchase of coverage
Entered by: FishX

23:17 Dec 27, 2012
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: Reichweiteneinkauf
Mit XXX können Werbeschaltungen mit großer Reichweite durchgeführt werden. Hierzu bündeln wir die Reichweite der Top-Titel in Europa zu einem einzigartigen Netzwerk - dem redvertisment Performance Network. XXX ist Technologieführer im Bereich Display Performance Anzeigen. Ebenso erfolgreich und unkompliziert führen wir auch klassischen Display *Reichweiteneinkauf* sowie Video- und/oder Mobilkampagnen durch. Vertrauen Sie auf unsere Erfahrung aus tausenden durchgeführten Display Kampagnen - wir finden für Sie immer das passende Inventar und die richtige Zielgruppe.

Vielen Dank fuer ihre Hilfe
FishX
Poland
Local time: 04:18
purchase of coverage
Explanation:
"purchase of display (advertising) coverage" would fit the context
Selected response from:

Peter Nutting
United States
Local time: 22:18
Grading comment
Thanks to both answerers, I'm sure something with 'reach' is also a possibility here.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1purchase of coverage
Peter Nutting
3extended reach purchases
Michael Martin, MA


  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
purchase of coverage


Explanation:
"purchase of display (advertising) coverage" would fit the context

Peter Nutting
United States
Local time: 22:18
Specializes in field
Native speaker of: English
PRO pts in category: 4
Grading comment
Thanks to both answerers, I'm sure something with 'reach' is also a possibility here.

Peer comments on this answer (and responses from the answerer)
agree  gangels (X): purchases of extended display coverage
1 day 15 hrs
Login to enter a peer comment (or grade)

18 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
extended reach purchases


Explanation:
Looks like XXX is telling potential clients they can reach a wider audience for their ad campaigns by purchasing one of XXX's extended reach packages or bundles. The idea is große Weitreiche - far reach. A well-known marketing term, "extended reach" seems a pretty good fit but I may also have overlooked other suitable word combinations using "reach".


Michael Martin, MA
United States
Local time: 22:18
Specializes in field
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in category: 116
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