Personal branding for translators: ideation and creation

Formats: Webinar presentations
Topics: Business skills for translators
Marketing for translators
Personal branding

Course summary
Start time:Dec 2, 2014 15:00 GMT     Add to calendar

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Summary:Manage the creation of your brand and make it personal, unique and truly yours. Simple steps and tools to overcome the creative block and create a brand that will be meaningful for you and your target market. Use your brand as a promotional tool to attract the right clients and help your business to grow.
In one hour we will see how to create a personal brand that will work for your translation business and will help you to be recognised and become more visible. Learn how does the ideational phase works, from brainstorming to naming and how to put everything into practice, without getting lost.
Target audience
- Experienced freelancers who want to create their brand and improve their marketing strategies
- Freelancers who wants to find more clients and get noticed
- Young freelancers in the process of establishing their own business
- Young and experienced translators interested in creating a personal brand for their business
Learning objectives
In this course we will learn how to:
• pick the right idea and turn into a personal brand
• think creatively and find the right name
• crate a visual identity that works for your business
• manage your brand from its creation to its actual usage
General interest for the topic
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Contents will include:
• creative brainstorming that works
• planning and turning your idea into a practical strategy
• how to create a brand that works for you and your market:
- naming
- visual identity
- examples from the industry and out of the industry that can inspire us
• how to use your brand to find more clients:
- promotional material
- brand awareness
• increase your visibility and find more clients: tips and branding ideas
Virtual platform system requirements
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Virtual platform system requirements

Test your connectivity before the online session takes place:

For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.6 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Fast Internet connection (384 kbps or more recommended)
• Speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.


• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
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Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
Comments about this course

Personal branding for translators: ideation and creation

Anna Lon Quintana Identity Verified
Local time: 21:29
hiszpański > kataloński
+ ...
Liked it, claire and conciseDec 3, 2014

Thank you, Sara


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